Communicate with Confidence and Authenticity to Win More Clients

Courage to Sell Masterclass: Communicate with Confidence and Authenticity to Win More Clients

Want your words to spark a “yessss?” This high-energy masterclass trains founders, consultants, creatives, and sales pros how to turn conversations, presentations, and workshops into revenue, without feeling salesy.

Join master facilitator Caterina Rando for a practical, ready-to-use playbook. Learn what to do before, during, and after every talk, Zoom, sales call, or workshop to build trust, create instant influence, and turn interest into paying clients. Plus, get simple strategies to fill your workshops and get booked by your ideal audiences, again and again.

No polished TED-talk needed. Bring your enthusiasm and a service mindset. Leave with confidence, clarity, and a step-by-step action plan to grow your pipeline now.

You’ll learn how to:

• Speak to sell (ethically and authentically): structure messages that earn trust and inspire action
• Maximize every stage: the proven before/during/after system that boosts conversions
• Run workshops that convert: turn attendees into long-term clients, consistently
• Get booked more often: where to pitch, what to say, and how to stand out
• Avoid the big mistakes that drain energy, empty rooms, and stall sales

You’ll leave with:

• A plug-and-play talk outline and workshop flow
• A simple follow-up sequence that actually gets replies
• A 7-day “speak to sell” action plan to start booking and closing right away

Complimentary hors d'oeuvres and beverages provided!

Your investment: $25 NAWBO Members & Affiliate Partners, $35 NonMembers

Ready to turn courage into clients? See you there!

Thank you to our event sponsor New York Life!

Caterina Rando is a woman on a mission to uplift the lives of women through thriving entrepreneurship. She is an author, podcaster, retreat leader, sought-after-speaker and business mentor to women with service businesses. She specializes in authentic selling, savvy scaling and embracing speaking to build influence. Her over thirty years of educating and empowering, makes her truly masterful. She also wants women to bliss in business she is know for hosting the best women's retreats and mastermind adventures on cruise ships.Her books include: Learn to Think Differently, from Watkins Publishing, released in over thirteen countries and several languages, A Women’s Guide To Starting a Giving Circle and her latest book, the ABCs of Public Speaking which quickly hit #1 in four Amazon best-seller categories.Caterina is also, the founder of The The Thriving Women in Business Center in San Francisco, a place for women to gather and host workshops. Plus, she also started Thriving Women in Business Giving which raises money for women and girls education and entrepreneurship training. Find out more at http://www.caterinarando.com