Command+Create: How Content Pros Stay Ahead in an AI-First World

AI is rewriting the rules of how content is made, discovered, and experienced—one prompt at a time. Just look at the news.

• Companies are scaling synthetic content with AI, accelerating output while redefining the craft of writing—from generation and creation to curation and strategy.
  
• Global brands are redesigning their content experiences to serve a new audience: AI-powered shopping agents that browse and buy on behalf of users.
  

• New AI overviews are rewriting the rules of SEO and information trust—and may stand to reduce click-through traffic or even spread inaccuracies.
  
• Over 30 major publishers are suing AI platforms with many having struck licensing deals—putting content creators at a pivotal crossroads of reinvention and opportunity.
  

What is abundantly clear is that information creation, distribution, and consumption are undergoing an upheaval not seen since the Internet went online some three decades back. Join us for a dynamic evening exploring the intersection of content strategy and artificial intelligence.

It's time to not just understand this future — but to embrace it or be left behind.

Our next RED Talk (Really Excellent Discussion in Redwood City) features content and social strategy pioneers Stephanie Losee and Dave Peck, who along with host Shane McLaughlin will unpack the shift toward AI-ready content—and what it means for the future of storytelling and strategy.

We will cover:

• How content leaders shift from publishing to programmatic content thinking
  
• The benefits of automated content creation at scale, what AI is doing to accelerate campaigns and drive efficiencies — while keeping humans in the loop.
  

• Dynamic content optimization and personalization that empowers content strategists with real-time, scaled data that predicts what your audience wants faster than ever.
  
• Last (but maybe most important), the human stuff: what skills, mindsets, and team dynamics actually matter in this wild transformation—aka how to stay relevant before SkyNet replaces us with one well-written prompt and a smug line of Python.

About our Guests

We are thrilled to welcome Stephanie Losee, a respected communications leader, author and former head of content at Autodesk, Visa, Dell, and POLITICO. With deep experience at the intersection of media, technology, and brand storytelling, Stephanie has helped some of the world’s most innovative companies shape narratives that resonate. She’ll bring her creative insights and exceptional storytelling skills to lend a unique and innovative perspective of this future of content.

We’re also excited to welcome Dave Peck, a seasoned digital strategist, author, and former head of social media and influencer marketing at PayPal. Dave has helped major global brands craft bold, human-centered narratives in an age of constant digital evolution. With a sharp sense of humor and a deep understanding of audience dynamics, he’ll share his take on how AI is disrupting creative careers—and what it means for the next generation of storytellers and brand builders.

Your host Shane McLaughlin is a former journalist turned corporate content strategist who’s led storytelling and comms at Intuit, Visa, and Walmart. His expertise spans editorial leadership, AI-driven content strategy, executive communications and digital content innovation. His work has driven measurable results in product messaging, change management, and brand advocacy across industries—leveraging generative AI to serve audiences at scale and gets results for businesses.

Whether you’re a content strategist, UX writer, brand journalist, or marketing leader, this session will help you navigate the evolving role of content in an AI-shaped world—with insights from experts leading the way. This exclusive webcast will be streamed live on LinkedIn and hosted in-person at Sound Union in Redwood City, California.

Cost (in-person): $20 and includes panel conversation and Q&A, networking, snacks and two complimentary drinks.

Location: Sound Union, 2625 Broadway, Redwood City, CA 94062 (one block from the Redwood City Caltrain Station)

Date and time: Monday, June 16th, 6-9 pm (doors at 6pm, program from 7-8:30, followed by networking until 9 pm.)

About Sound Union: Sound Union is a collaborative space for musicians and audio creators, offering high-quality studios, co-working spaces, and a supportive community designed to foster creativity and connection. Located in Redwood City, CA, Sound Union combines professional-grade equipment and a dynamic environment, making it ideal for music-making, collaboration, and networking opportunities.

Learn more at Sound Union.com.