Combating Technostress: Tools for the Always-On Marketer
Overview
In today's world, marketing leaders face an unprecedented challenge: leading creative teams and driving innovation while drowning in distractions.
In order to do our work well, it's not an option to unplug completely or live in fear of AI, social media, and digital technology—it's about finding the right balance to support strategic thinking, creative problem-solving, and emotional intelligence.
In this hands-on workshop led by [Dis]Connect Collective co-founder and Assistant Professor of Marketing at the University of Portland Dr. Ashley Hass, you'll learn:
- the neuroscience that explains why the constant pressure and overexposure to technology sabotages our effectiveness
- how to identify the warning signs of technostress
- best practices for better resilience and wellness for you and your teams
Walk away with strategies tailored for marketing professionals to reclaim our cognitive edge with simple daily practices proven to build resilience, sharpen decision-making, and enhance the skills needed for leading high-performing teams.
Escape attention vampires that drain your creative energy, and model healthy digital boundaries that inspire your entire organization to protect employees from the burnout spiral of constant digital engagement and technostress overwhelm.
Lineup
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Highlights
- 2 hours
- In person
Refund Policy
Location
University of Portland Bauccio Commons Dining Hall
Terrace Room
Portland, OR 97203
How do you want to get there?
Networking
Light appetizers will be served.
Combating Technostress: Tools for the Always-On Marketer
Q&A and After-Hours Networking
Organized by
American Marketing Association of Portland, OR
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