CO Virtual Distance Challenge - 2025 Summer Edition (Run/Walk/Hike/Bike)

The Colorado Virtual Distance Challenge is back with the third challenge for 2025:

The 3-month July/August/September challenge -- 2025 Summer Edition! Join us virtually this summer to run, walk, hike, and bike as many miles as you can throughout the 3 months. Your miles will cumulatively accrue between July 1 and September 30 with mileage rewards at 50, 100, 150, 200, and 250 total miles. See below for more info on how mileage works, as well as full swag item descriptions.

Brought to you by the Colorado Brewery Running Series, the Summer Edition of the Colorado Virtual Distance Challenge will help you stay active & accountable, provide some fun motivation, and allow you to earn awesome swag/gear.

You can do any & all of the following activities: run, walk, hike, and bike (treadmill and stationary bike miles count as well)! As our challenge is based on 50, 100, 150, 200, and 250-mile goals, we will adjust your biking miles to the industry-accepted equivalent of 1 mile on foot equals 3 miles on a bike. Please see more details below.

Join all 4 planned 2025 Challenges to collect your commemorative Colorado Virtual Distance Challenge medals (each medal measures ~3 inches x ~3 inches)! As a fun motivator to stay active throughout 2025, we've designed a collectible swag keepsake you can build on year-long. We have 4 different Challenges planned for 2025, and each Challenge will include a different octagonal medal piece-- put them all together on the magnetic base and complete your medal frame (total size measures ~8 inches x ~8 inches with frame)! Each octagonal piece will be included with the Challenge's Registration goodies. The magnetic medal base frame is available as an add-on during check-out.

HOW THE CHALLENGE WORKS:

1. Register for this event on Eventbrite
2. Upgrade (optional): If you like, upgrade to VIP Silver to receive the Summer Bison unisex t-shirt or women's muscle tank, OR upgrade to VIP GOLD to receive all of the Summer Edition swag items + more!
3. Download the Colorado Virtual Distance Challenge app, where you will self-report your daily mileage (on the honor system), track toward your 3-month Summer Edition Challenge mileage goal, see the total miles logged by the entire Challenge group, track mileage from your friends/family, and see who is leading the pack with the most miles. App download details and instructions will be sent via email on June 30th (or, if you register during the challenge, within a day of when you register - we manually send these emails, so thanks for your patience!)
4. Strava: We recommend using Strava to track your daily miles. Once you join Strava (it's FREE!), you can then follow this link to join our Colorado Brewery Running Series club - https://www.strava.com/clubs/cobrs
5. Work hard to reach each mileage level! Run/walk/hike/bike (treadmill and stationary bike miles can be counted.)
6. Earn your goodies: The more you run/walk/hike/bike, the more awesome rewards you will earn!
7. Get your rewards/swag: In an effort to get you some goodies during the 3-month Challenge period and not wait until the end, we will have your swag available in two different batches (one in mid-August and the other in early October). See below for more details!

HOW BIKING MILES WORK:

• EACH of the following counts towards your Challenge mileage total: run, walk, hike, and bike. Treadmill and stationary bike miles can be counted. Feel free to do any activity on any given day (or multiple activities in a day, or only stick to one of the activities).
• Each biking mile will count as 1/3 of a mile toward your overall 3-month Summer Challenge mileage total. Any miles traveled on foot (run/walk/hike) are logged at a standard 1:1 ratio.
• As our challenge is based on mileage goals of 50/100/150/200/250 miles, we will adjust your biking miles to the industry-accepted equivalent of 1 mile on foot equals 3 miles on a bike.
• For example, on July 1st, you bike 12 miles; this counts as 4 miles towards your 3-month Challenge total (12 miles divided by 3 = 4 miles). Then July 2nd, you run 3 miles. Your monthly total = 7 miles for those two days.
• You will use our Virtual Distance Challenge app to self-report your miles, regardless of which activity you're doing.
• For each activity, you will enter the actual mileage you complete. For any biking miles entered, our system will apply the 1/3 calculation above.

THE REWARDS:

The Summer Edition swag items are custom-designed and feature our original Summer Bison design.

• Registration (included): Colorado Virtual Distance Challenge souvenir bib and 2025 commemorative medal #3 (collect all 4 in 2025). This medal #3 features the Challenge's Summer Bison design. Note: the medal has a small magnet on the back.
• 50 miles (in 3 months): Colorado Virtual Distance Challenge souvenir sticker and glow-in-the-dark frisbee.
• 100 miles (in 3 months): A pair of Fitsok socks.

• 150 miles (in 3 months): An adjustable running fanny pack.
• 200 miles (in 3 months): Your choice between: (1) a free entry to any 2025 Colorado Brewery Running Series 5k in-person event (30+ events), OR (2) a $25 CO BRS Merchandise Credit. Check out our merch site at cobreweryrun.store
• 250 miles (in 3 months): A BOCO Elite Running Hat with our Summer Bison design. Made from a lightweight performance tech material with a soft mesh sweatband to wick sweat away from your head. The hat features laser cut side & rear panels to help heat escape. The hat also features a curved-bill brim for sun & glare protection, plus an adjustable velcro closure. Machine washable. One size fits most. These lightweight hats are perfect for all of your outdoor adventures!

UPGRADES, ADD-ONS, ALTERNATIVE TICKET OPTIONS:

• VIP Silver Upgrade at Registration: Add on your choice of Summer Bison apparel -- choose from either: (1) a soft unisex cut t-shirt, or (2) a soft women's festival muscle tank The t-shirt & muscle fabric color is a heathered green color.
• VIP Gold Upgrade at Registration: Receive all of the goodies, no matter how many miles you're able to log! We still encourage you to strive to log 250 miles during the 3-month Summer Edition Challenge, but we get it, life is busy. Not everyone has the time to run/walk/hike/bike the equivalent of 250 miles in 3 months. If this sounds like you, and you still want all of these awesome goodies, then the VIP Gold Registration is just the ticket! Receive the following with VIP Gold Registration: (1) Bib + 2025 Commemorative Medal #3, (2) Sticker + Frisbee, (3) Fitsok Socks, (4) an adjustable running fanny pack, (5) BOCO Elite Running Hat, (6) Free CO BRS 2025 5k in-person entry, (7) $25 CO BRS merchandise credit, (8) Choice of Summer Edition t-shirt or tank.

• Fun Run Ticket (Basic Ticket): Want to join the Challenge, but are interested in something more streamlined without all of the goodies? The Fun Run Ticket is a more basic option: no matter how many or few miles you do, you get three swag items: (1) the Challenge bib, (2) 2025 commemorative medal #3, (3) Challenge sticker, and (4) Challenge frisbee. Optional: add on a t-shirt or muscle tank of your choice. You'll still get access to the Challenge app (where you can log your miles if you like). Note: all swag items will be shipped in swag batch #1(please see below).

Check out our Instagram feed post announcing the Summer Edition Challenge for more/larger photos of each of the swag/merch items. @cobreweryrun

SWAG DELIVERY:

• In an effort to get you some goodies during the 3-month Challenge period and not wait until the end of the challenge for everything, we will have your swag available for you in two different batches (more details below)
• Note: If you live with another Summer Challenge participant(s), we combine shipping packages to conserve resources.
• (Swag Batch #1) Available in early/mid-August: Items available in this batch include: (a) any optional t-shirt/muscle tank add-ons, (b) registration bib, (c) registration medal, (d) 50-mile frisbee and sticker (VIP Gold registrants, Fun Run ticket registrants, or if you've reached 50 miles by this point), (e)100-mile Fitsok (VIP Gold registrants, or if you've reached 100 miles by this point), (f) running fanny pack (VIP Gold registrants, or if you've reached 150 miles by this point).
• (Swag Batch #2) Available early October: Available at the end of the Summer Challenge. At this time, you'll get the following items: the rest of any mileage-based items you've earned but not yet received (50-mile frisbee/sticker, 100-mile Fitsoks, 150-mile fanny pack, 200-mile Choice ($25 merch credit or 5k entry),250-mile BOCO Elite Hat, as well as items for any late registrants.
• If you registered after we sent out t-shirts/muscle tanks in August and purchased a t-shirt/muscle tank, you will get your apparel in swag batch #2.

FREQUENTLY ASKED QUESTIONS:

(1) Where can I run/walk/hike/bike? Run/walk/hike/bike far and roam wildly. Whenever and wherever you would like. Keep safety in mind, but go explore the great outdoors!

(2) What time does the event start? Feel free to run/bike/hike/walk any time of day, every day that you are able, from July 1 until September 30, 2025.

(3) Do miles on the treadmill and/or stationary bike count? Yes! We know weather this time of year can be tough, so these indoor miles are accepted. Be sure to capture your mileage in real-time if you use a treadmill or stationary bike in Strava or your favorite tracking device. Then also enter this information in our Challenge app!

(4) How do I submit my miles? All miles will be self-reported in the Colorado Virtual Distance Challenge App. At the end of June, and throughout the challenge (for those who register later) you will receive information via email with instructions for downloading and using the app. It's super quick & easy to use the app... we promise!!

(5) Do I HAVE to use Strava? Yes and no. We will mostly be using Strava to verify the runs and rides that you are self-reporting. If you currently do NOT use it, please signup for a FREE account here. Then you can link whatever app you do use and never log in again. Almost any app or watch can link straight to Strava. Click Here to see how to link your device. If you are unable to use Strava, we will accept photos or screenshots from any other fitness tracking device, watch, or app throughout the month to make sure you are honestly reporting your miles.

(6) Where can I join the Colorado Brewery Running Series Strava club? HERE!

(7) I like both the t-shirt and hoodie - how can I purchase both? Easy - just shoot us an email and let us know! We will send payment details for the additional item. brady@breweryrunningseries.com

WHAT ELSE?

Questions? Contact us at brady@breweryrunningseries.com

Cheers to staying active this summer, and hopefully enjoying some delicious craft beers along the way! We’ll see you out there in the virtual running/walking/hiking/cycling and beer drinking world