CLCE Webinar Series - 2015 October - Extension Behavior Change: Intro to Social Marketing

Extension Behavior Change: Introduction to Social Marketing

Thursday, October 22nd, 10:30-11:30 am (EST)

The goal of this webinar is to present social marketing as an approach to creating behavior change in Extension programming. Dr. Laura Warner and Dr. Paul Monaghan will present an overview of this approach, followed by a discussion of the role of this strategy within the Extension system. Participants will discuss aspects of social marketing including behavior identification, audience analysis, strategies for behavior change, and implementation and evaluation.

Logon to the webinar 10 minutes ahead of time at http://ufifas.adobeconnect.com/clce/ to check your connection and speakers.

Dr. Laura Warner

Social Marketing and Program Evaluation
Institute of Food and Agricultural Sciences
University of Florida

Dr. Paul Monaghan

Community Based Social Marketing
Institute of Food and Agricultural Sciences
University of Florida