Could your company use a straightforward way to collect and compile information about online performance and user engagement?

CIRAS' 2021 Web Analytics Boot Camp is a great opportunity to learn the fundamentals of web analytics, so they can be applied practically to your company. Each week for 4 weeks there will be a training session, time for attendees to apply the learning, and a follow-up coaching session where attendees can ask questions about their specific circumstances. The process is meant to show how analytics can be set up with minimal effort yet yield vast amounts of useful data.

The uses for web analytics are as widespread and unique as the businesses they represent. Analytics is much more than the main page reveals. If you've found analytics confusing or the data provided unuseful, we can teach you how to capture and arrange the data you need to create an easy-to-use dashboard that can be shared with other decision-makers within your business.

CIRAS' Web Analytics Boot Camp will provide attendees with the necessary information, so they can take what they've learned, and apply it effectively to their business. Integrating analytics into any business allows for greater structure and provides a more informed basis for effective decision-making.

There is not a singular set of data or information that will help every business, but what our instructors want to impart is that analytics can be customized to meet the individual needs of any company.

Through this boot camp attendees will learn to set up, compile, and organize web analytics to better understand the ways that the results can be understood to optimize digital marketing and meet your growth goals.

Topics will include:

Day 1

September 10, 2021, 1:00PM - 4:00PM, Instruction

The Basics of Digital Analytics

• How Analytics Capture the Stages of Sales Process
• The Value of Analytics in Sales and Marketing
• Identifying Business Goals, Tactics, and KPIs

Getting Started

• Creating an Account
• Acquiring Tracking Code
• Installing on web site
• Using Tag Manager
• Setting Up Account Structure

Day 2

September 17, 2021, 12:00PM – 1:00PM, Follow-up / Q&A

September 17, 2021, 1:00PM – 4:00PM, Instruction

Understanding the concepts of Google Analytics

• How Dimensions and Metrics Work
• How to Use Filters and Segments
• Grouping Pages or Content
• How to Use Secondary Level Elements
• Understanding Which Reports Apply to Your Goals
• Understanding Concept of Conversion

Learning the Google Analytics Dashboard & Options

• Reports
• Real Time
• Audience
• Acquisition
• Behavior
• Conversion

Administration Settings

• Granting Permissions and Level of Access
• Filtering out Internal Users from Data Capture
• Integrating Other Google Products, i.e. Google Ads, Tag Manager, Data Studio and Other 3rd party programs

Day 3

September 24, 2021, 12:00PM – 1:00PM, Follow-up / Q&A

September 24, 2021, 1:00PM – 4:00PM, Instruction

Report Customization

• How to Set Up Goals
• How to Create Funnels
• How to Track Events
• Storing Data to Generate Reports
• Creating a Measurement Plan
• Setting up Advanced Filters

Day 4

October 1, 2021, 12:00PM – 1:00PM, Follow-up / Q&A

October 1, 2021, 1:00PM – 4:00PM, Instruction

Creating an Easy-to-Use Dashboard with Data Studio

• Overview of Google Data Studio
• How to Connect Data Streams
• How to Merge Connected Data Streams
• How to Visualize Data (Charts, Tables, Graphics, etc.)
• How to Import Templates
• How to Share Data with Others
• On-line Sharing
• Exporting Data into PDFs, eMails, etc.
• How to Provide Optional User Customization
• Date Range Reporting
• Custom Sorting Tools