Date & time
Wednesday, October 29th • 6:30 PM PT
Location
Diesel, A Bookstore
225 26th Street, Suite 33
Santa Monica, CA 90402
About the event
Celebrate the release of The Unexpected CEO: My Journey from Gas Station Cashier to Billion-Dollar CEO with Shirin Behzadi at Diesel, A Bookstore.
In this candid and empowering author talk, Shirin shares how she rose from humble beginnings to the helm of a billion-dollar enterprise overcoming adversity along the way. Her story is both deeply human and profoundly motivating, offering practical lessons in resilience, reinvention, and authentic leadership. You'll also learn how she determines how to invest in new companies.
Guests are invited to participate in an open Q&A and have their books signed by Shirin.
What you’ll experience
- Author talk: Shirin shares insights from The Unexpected CEO and her personal leadership journey.
- Audience Q&A: Ask your questions about success, purpose, and growth.
- Book signing: Meet Shirin and get your copy signed.
- BOMANI: Enjoy BOMANI
- Community gathering: Connect with fellow readers, leaders, and entrepreneurs.
Who should attend
- Readers of memoirs, leadership, and inspirational stories
- Entrepreneurs, business leaders, and aspiring founders
- Anyone seeking motivation to redefine success and lead with purpose
Tickets / RSVP
Free admission; Books will be available for purchase on-site for $30
VIP Admission: Pre-Order a book and get access to the Private Cocktail Hour after the event, just steps away from Diesel Bookstore - location revealed in confirmation email! VIP Tickets $35 when ordered before the event.
Good to know
- Doors open at 6:00 PM; event begins promptly at 6:30 PM.
- Shirin’s welcome comments and introduction - 6:30p
- Q&A from the audience - 7:00p
- Meet-N-Greet with Author, Signing, Photo Ops - 7:30p
- Seating is first-come, first-served.
