Capture Leads With Open Houses - 2CE

Open houses can be one of the most effective — and most underutilized — lead generation tools in real estate. When done well, they create meaningful connections, long-term clients, and consistent business growth. When done poorly, they become a time-consuming event with little return.

This class is designed to help agents turn open houses into intentional, repeatable lead-generation opportunities. We’ll go beyond putting out signs and hoping for foot traffic, focusing instead on strategy, preparation, and confident follow-up.

Agents will learn how to position open houses as a value-forward experience for attendees while ethically capturing contact information and building rapport. From pre-open marketing to in-person conversations and post-open follow-up systems, this course breaks the process down into simple, actionable steps.

This is not a “scripts only” class — it’s a mindset, systems, and execution course. You’ll learn how to show up prepared, reduce awkward interactions, and leave each open house with clarity around next steps instead of a stack of business cards and no plan.

Ideal for newer agents building their pipeline and experienced agents who want to refine their approach, this class will help you host open houses with confidence and purpose.

You’ll walk away with:

• A clear strategy for using open houses as a lead-generation tool
• Best practices for capturing contact information ethically and professionally
• Tips for creating better conversations with attendees
• Simple follow-up ideas to turn visitors into clients