California Shop Small - From Start to Cart

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From Start to Cart

About this event

California Shop Small is a 5-week program to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. After completing the program, business owners will gain access to sell on a California branded eCommerce platform. Business owners will receive a six month free subscription to sell online while receiving no cost one-on-one consulting to assist in furthering their online success.

Must be a Product-Based Business

Five- 2 hour cohort workshops, must attend all sessions!


  • Open to product-based businesses (Not open to service-based businesses)
  • For first-time e-commerce businesses
  • Open to brick-and-mortar businesses that have never sold online before
  • Cannabis, CBD, adult entertainment, gambling, and other like businesses are ineligible for the program
  • You must be a California-based business
  • *If the program is oversubscribed, a lottery will be held for the 300 open slots available on the California Shop Small e-commerce site.
  • *Priority will be given to those businesses that have never made a sale

Week 1

  • What is California Shop Small
  • The importance of selling online
  • The advantages of being part of an online marketplace
  • What you need to start your business
  • Questions you need to ask yourself
  • Online Tools

Week 2

  • Your inventory
  • Inventory timeline
  • Planning your product listing
  • Sourcing your products
  • Costing and pricing
  • Taxes

Week 3

  • Setting up your store online
  • Product photos
  • Online content
  • Adding your listing
  • Storefront buildout

Week 4

  • Packaging and shipping your products
  • Return policy
  • Shipping policy
  • Online payments
  • Managing your inventory

Week 5

  • Marketplace guideline
  • Receiving orders
  • Sales reports
  • Technical Support
  • Merchandising
  • Discounts/offers
  • Planning your launch
  • Social media


  • Getting on the platform
  • Hands on assistance in group meetings
  • Virtual Online Launch Party

Production Days - Photography (optional resource)

  • 30-min photography sessions (including setup and teardown)
  • Photography guidelines
  • All raw photos will be provided to participants
  • Every participant will be provided with 3 edited photos
  • Starting week 2 through week 6
  • Every Friday

There are 3 sessions to choose from, you must stay within your cohort until the end of the 5 weeks:

  • Tuesdays, Oct 5, 12, 19, 26, Nov 2 | 10 AM - 12 PM
  • Wednesdays, Oct 13, 20, 27, Nov 3, 10 | 1 -3 PM
  • Thursdays, Oct 14, 21, 28, Nov 4, 11 | 3 -5 PM

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Organizer California Small Business Development Center

Organizer of California Shop Small - From Start to Cart

The California Small Business Development Center (SBDC) is funded in part though a Cooperative Agreement with the U.S. Small Business Administration and extended to the public on a non-discriminatory basis. SBA cannot endorse any view, product, opinions or services of any external parties or activities.

The California Small Business Development Center (SBDC) is funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.

*Disability: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Hanah Khaled via

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