Cal Poly Web Redesign Seminars and Workshops

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Building 52, Room E27

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A series of workshops held over fall quarter to help colleges prepare their websites, including strategy, organization, content and photography, for the new Cal Poly templates.

University Marketing will hold a series of workshops throughout fall quarter for college communicators. Workshops will focus on all main stages of website redesign, taking the college communicators through a sequential process to best prepare them for the new Drupal theme. Each communicator will leave the workshops with homework, allowing them to prepare for the web redesign in a structured, non-rushed manner.

Seminar One: Vision

Friday, September 20

Introduction to the Theme, Website Vision


· Setting goals, making benchmarks

· Learn how to read analytics

· Understand your site’s current analytical trends

· State your vision, set your goals

· Fill out the Website Strategy Worksheet

· Extra credit: RACI for your team

Workshop One: Help

Friday, September 27

Seminar Two: User Research

Friday, October 4

Review Goals, Begin User Research (Personas and Top Tasks)


· Discover your users’ current Top Tasks

· Determine and create your main personas

· Prioritize your personas for your home page

· Prioritize top tasks for your site

· Extra credit: check out your competition

· Extra credit: peer-to-peer user research

Workshop Two: Help

Friday, October 11

Seminar Three: Content Review

Friday, October 18

Review User Research, Begin Content Review


· SEO goals

· Content audit

· What can be edited, what can be removed

· Begin photography needs list

Workshop Three: Help

Friday, October 25

Seminar Four: Site Structure

Friday, November 1

Review Content Findings, Begin Site Structure


· Create a new site map

· Identify forms, videos, calendars and other special content needs

· Begin to find images, part 1

Seminar Five: Content Creation

Friday, November 8

Review Site Structure, Create Content Strategy


· Complete content strategy worksheets

· Assign content to authors, including timelines and delivery dates

· Begin writing content

· Finish image identification

Seminar Six: Advanced Content

Friday, November 15

Review content strategy, begin advanced content including brand storytelling, onboarding new users, calls-to-action


· Watch web content storytelling video

· Watch website onboarding video

· Review content with goals in mind

Seminar Seven: Advanced Content: Homepages, Heroes, News and Events

Friday, November 22

· Review current content approaches, Begin home page, heroes and events

· Review content with goals in mind

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Building 52, Room E27

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