What kind of C.E.O. are you?

Connecting, Engaging & Optimizing through Latino Integration.

The unquestionable growth of the Latino population segment across the U.S. has impacted, and will increasingly impact, our business sector in three pivotal areas:

• Employees: The infusion of D&I practices that improve hiring processes, retention, cultural competence, internal relations and workforce development
• Consumers: Crafting an approach to market that will effectively connect, engage, and optimize your company’s sales efforts geared towards the Latino consumer segment
• Procurement: The establishment of a Supplier Diversity program that connects, educates, vets, and secures qualified, certified and diverse vendors

We invite you to invest in a 4-session Workshop Series entitled "Harnessing Latino Impact on Your Business" designed for C-Level Executives who are committed to intentionally understanding Latinos, and implementing a strategy that will harness their socioeconomic power and influence on the businesses they are responsible for.

Brought to you by URBANDER and HigherDreams, women and minority-owned firms led by Samí Haiman-Marrero and Zanibel Melo, seasoned Latina professionals who are D&I and Integrated Marketing Specialists, and that have skillfully prepared this much-needed workshop series to share key insights regarding the Latino landscape with C-Level Executives seeking solid guidance.

In 2017, we will host one (1) workshop-brunch per quarter as follows (we recommend to invest in all 4):

February 28th, 2017 • 9:30AM – 11:30AM

I. Latino Impact Fundamentals:

Mind-blowing Projections and Cultural Drivers that Boost Latino Engagement

This session will cover how to respond more effectively to the needs of the growing segment of Latinos in the U.S. and locally, by better understanding population trends, culture, and identity. Our interactive workshop dives into explaining key facets of culture, and will demonstrate how to infuse and apply principles, content and themes related to cultural competency and linguistic competency into important aspects of your business to boost engagement, productivity, and/or buy-in.

May 9th, 2017 • 9:30AM – 11:30AM

II. The C.E.O. Approach:

Connecting, Engaging & Optimizing Latino Impact to Experience Maximum Results

Cultivating a respectful exchange at the HR, supplier diversity and consumer levels is not just about building rapport and reputation it’s also about nurturing long-lasting relationships that are sustainable and rewarding. We will help you enhance your approach to market by introducing you to effective engagement tactics that will build, strengthen and/or improve how you connect and communicate with your Latino audiences to experience optimal returns.

August 15th, 2017 • 9:30AM – 11:30AM

III. Organizational Assessment & Scorecard:

What’s your Latino Integration score? What does your footprint look like? What are your voids?

To effectively develop and implement a Latino Integration strategy that will address the needs, wants and preferences of your Latino consumers, employees, and vendors, it is of extreme importance to secure the commitment and participation of your company at every level so as to ensure a unified and collaborative initiative. We will show you how to determine your organization’s D&I footprint and its quality, unveiling your strengths, weaknesses, areas for growth, and possible overlooked assets within the company as they relate to Latino Integration.

October 10th, 2017 • 9:30AM – 11:30AM

IV. Building a Roadmap for Success:

Planning your Latino Impact 2018 C.E.O. Rollout

To conclude this C-Level Workshop Series, we will serve as a cultural lens to help you outline your Latino Integration goals based on the results of your organizational assessment and scorecard. We will then develop a preliminary action plan that is supported by strategies that align with your Latino Integration goals. You will be prepared to begin to roll out your customized C.E.O. approach by developing a cohesive, distinctive and compelling roadmap that will generate successful outcomes in every area of your company that needs attention.

To reap the full benefits of this C-Level Workshop Series addressing Latino Impact on your business, it is imperative to commit to all four sessions to implement what has been learned per quarter; each quarterly workshop will help you build knowledge and learn new strategies that you will be able to implement quickly and swiftly. We will also encourage you to share results in each session to give you and your peers an opportunity to evaluate and calibrate your C.E.O. approach and amplify successful outcomes of your Latino Integration efforts.

Spaces are limited to only 25 C-Level Executives.