Business Model Canvas Workshop

What Is This Workshop About?

Want to validate your business concept or improve an existing product? Join our virtual Business Model Canvas Workshop and map out every critical aspect of your business strategy in a single day.

This immersive training gives you practical tools to build profitable business models using the framework developed by Strategyzer and based on Alexander Osterwalder's bestselling book "Business Model Generation."

What You'll Learn

In this hands-on workshop, you'll apply the Business Model Canvas to your actual products while learning from examples of market leaders like Apple, Amazon, Google and Nestle.

You'll learn how to:

• Identify your most valuable customer segments
• Create compelling value propositions
• Choose effective customer channels
• Build sustainable customer relationships
• Determine key resources and activities
• Find strategic partnership opportunities
• Develop smart cost structures
• Create profitable revenue models

Who Should Attend

This workshop is ideal for:

• Product Owners wanting stronger business skills
• Product Managers validating product-market fit
• Business Leaders guiding product strategy
• Executives making portfolio decisions
• Entrepreneurs launching new ventures
• Coaches and consultants supporting teams

While there are no prerequisites, we recommend our Certified Scrum Product Owner class or Advanced CSPO class for those newer to Agile product ownership.

Workshop Agenda

The class is presented in a highly interactive and collaborative format with elements of exercises, games, simulations, videos, and classroom discussion interwoven throughout as we work through the components of the business model canvas and value proposition canvas.

Morning Session (9:00 AM – 12:00 PM)

Business Model Canvas Fundamentals (9:00 – 10:00)

• The nine building blocks of successful business models
• Amazon case study: How they disrupted retail
• Practice: Mapping your current business model

Customer Segments & Value Propositions (10:15 – 12:00)

• Identifying valuable customer segments
• Understanding customer jobs, pains, and gains
• Workshop: Developing your Value Proposition Canvas

Afternoon Session (1:00 PM – 4:30 PM)

Resources, Activities & Partners (1:00 – 2:30)

• Determining key resources for success
• Strategic partner selection
• Exercise: Resource gap analysis

Channels, Relationships, Costs & Revenue (2:45 – 3:45)

• Optimal channel strategies
• Building customer relationships
• Creating diverse revenue streams

Testing & Validation (3:45 – 4:30)

• Rapid business model validation techniques
• Tracking the right metrics
• Your implementation action plan

What's Included With Your Registration

• Full-day live virtual training with expert facilitators
• Comprehensive course workbook with templates
• Post-workshop 1-on-1 coaching session
• 7 Project Management Institute PDUs
• 7 Scrum Alliance SEUs
• 100% money-back guarantee

Money Back Guarantee

Your satisfaction is guaranteed! If the class is not meeting your expectations, just let us know before noon and we will give you a full refund.

Flexible Cancellation Policy

• Cancellation requests received at least 2 calendar days before the start of a class receive a full 100% refund. All other cancellation requests receive a full credit for a future class.

• Should the organizer cancel the class for any reason, a full 100% refund will be issued.

• All cancellation requests must be made via email to info@kaizenko.com

About Your Trainer

Fadi Stephan is a technology executive, Agile coach, and trainer with more than twenty years of experience at startups, government agencies, and Fortune500 companies across various sectors including financial, hospitality, and homeland. In 2018, Fadi founded Kaizenko to help organizations transform, innovate and deliver products that delight their customers. His focus is on building high performing innovative organizations and teams that deliver value early and maximize ROI. Prior to founding Kaizenko, Fadi was the Software Development Practice lead at Excella Consulting as well as the Digital Services Delivery Solutions lead. Prior to that, he was Director of Product Development at DATABASICS.

Fadi’s background is in technology consulting and product development. He has successfully led digital transformations by combining lean discovery with Agile delivery and a DevOps mindset to deliver impactful digital experiences. At client sites, Fadi trains and coaches teams on agility, leadership, product management, design thinking, Agile engineering practices and DevOps.

Fadi is based in Washington DC and co-organizes DC’s largest Scrum User Group and frequently presents at conferences nationwide. When Fadi is not teaching or coaching, he enjoys cycling as well as downhill skiing.