Business Development Program (8 Sessions)

A comprehensive series designed to help new and existing entrepreneurs strengthen their business foundations, connect with key partners, and gain practical knowledge from industry professionals.

Session 1 — Entrepreneurial Mindset & Business Foundations

Guest Focus: Business coach or local entrepreneur
Topics Covered:

• Understanding what it means to run a business
• Clarifying your purpose, mission, and long-term direction
• Identifying early strengths and business challenges
• Overview of tools and resources available to small business owners

Session 2 — Business Structure & Compliance Basics

Guest Focus: (CPA) accountant or Bookkeeper
Topics Covered:

• Understanding legal structures (overview only)
• Why proper registration matters
• Importance of record organization
• Foundational financial habits for business owners

Session 3 — Banking for Small Businesses

Guest Focus: Banking professional
Topics Covered:

• Importance of separating personal and business finances
• What financial institutions typically look for in business clients
• Banking products commonly used by small businesses
• Establishing strong financial practices early

Session 4 — Marketing Essentials & Branding

Guest Focus: Marketing professional
Topics Covered:

• Developing your brand identity
• Understanding your target customer
• Creating a message that resonates
• Visibility strategies for small businesses

Session 5 — Digital Presence & E-Commerce Overview

Guest Focus: Digital marketing or e-commerce specialist
Topics Covered:

• Building a basic online footprint
• Platforms commonly used for online selling
• Pros and cons of major online platforms
• Strategies to reach customers digitally

Session 6 — Business Plan Development

Guest Focus: Small Business Advisor
Topics Covered:

• Elements of a strong business plan
• How to write mission, services, target clients, and value proposition
• Planning your operations and long-term growth
• Using a business plan as a roadmap

Session 7 — SBA Overview & Resources for Entrepreneurs

Guest Focus: SBA representative
Topics Covered:

• Programs designed to support small business owners
• Types of assistance available
• How SBA partners with community organizations
• Navigation tips for entrepreneurs

Session 8 — Bringing It All Together: Action Plan & Next Steps

Guest Focus: Panel (banking, CPA, marketing, SBA)
Topics Covered:

• Reviewing progress across the 8 sessions
• Defining clear next steps for each business
• Q&A with professionals
• How to continue building long-term relationships with the experts