Built to Scale: Forward-​Growth in 2026

Why This Workshop

If you’re a business owner who’s been wearing every hat, you already know growth isn’t a single decision—it’s a system. This fast-moving, no-fluff workshop helps you connect the dots between marketing clarity, financial discipline, and leadership readiness so you can scale without losing control.

You’ll leave with simple frameworks you can use immediately—no homework, no jargon, just clear next steps tailored to how real businesses grow.

Who Should Attend

Owners and principals of West Michigan companies (manufacturing, industrial, B2B services) who are:

• Preparing to scale or get unstuck from a plateau
• Empower and equip team members and leaders for effective and sustainable growth.
• Seeking marketing systems that actually translate to pipeline and revenue
• Wanting financial visibility to prioritize the right growth moves

We’re keeping this event focused on owners/executives to protect the room and maximize value.

What You’ll Learn

• Pick your growth path: the difference between organic growth and growth through acquisition—and what each demands from your people, processes, and cash.
• Operationalize delegation: how to prepare roles, rhythms, and standards so “letting go” doesn’t tank performance.
• Make marketing measurable: how to align campaigns, content, and CRM with dashboards that show ROI (not just activity).
• Finance as a growth engine: what to track, how to decide, and where to invest first as revenue scales.
• Human OVER tools: why credibility, consistency, and relationships still win (even in an AI world)—and how to build them on purpose.

This is for You if...

• You’re leading a team and planning to grow headcount or capacity
• You want marketing you can measure (and stop paying for ‘pretty things’)
• You need clearer financial signals to prioritize investments
• You value practical, human-to-human guidance over hype
  

This is Not for You if...

• You’re primarily attending to sell services to the room
• You’re looking for a one-size-fits-all framework pitch
• You’re not in a decision-making role

Registration

Parking, refreshments, and light breakfast nibbles are complimentary with your registration. Capacity is limited to keep the room high-value for owners—grab your spot early.

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