Citizens Safety Academy is proud to present this three-part webinar series for firearms instructors who are looking to be more strategic and effective in how they design, build, and market their training courses. Register for one, two, or all three webinars to gain useful insight on the course building process from start to finish. Kudos to Apache Solutions for hosting these virtual events!

BYFC Webinar Series Part 3:

Reaching Your Target Market

• Thursday, September 12, 2021
• 7pm CT (8pm ET; 5pm PT) - Runs 2 hours
• $30 stand-alone webinar (or included in the 3-part series for $75)

If you build it, will they come? Many firearms trainers know the frustration of designing a brand-new course only to have no one sign up. But course enrollment depends on several factors — some of which might not be obvious. This last segment of our instructional design series will focus on how training courses are packaged, publicized, and presented. Are you attracting the right students? Are you inadvertently giving them reasons to hesitate? We communicate with potential students in countless ways, from course descriptions to registration processes to Google reviews. Are you sending the right message?

Want More Webinars?

This is just one session of our three-part Building Your Firearms Course series. Listed below are the links to the other parts of the series. You can purchase a ticket to any single webinar for $30. If you'd like to attend all three webinars, just select the Full Package ticket at checkout and get the whole series for only $75!

• BYFC Part 1: Instructional Design for Firearms Trainers
• BYFC Part 2: Outlines, Lesson Plans, and Content Selection
• BYFC Part 3: Reaching Your Target Market (this event)

Who's Teaching?

Each webinar will be taught by Tiffany Johnson of Citizens Safety Academy. Tiffany is a “late bloomer” who underwent a 180-degree-conversion in the world of firearms. She grew up subscribing to common fears and misconceptions about guns and gun owners. After college, she reluctantly enrolled in a Rangemaster handgun safety course, and she was hooked. Her interests and training have expanded from handguns to shotguns and carbines.

Tiffany is a practicing attorney with licensure in Tennessee and Mississippi. She also spent many years teaching high school and college courses both online and face-to-face. She managed several adjunct faculty members at her local university and was responsible for training them on best practices for adult education. In her legal career, she frequently teaches seminars and webinars on presentation skills, visual rhetoric, online learning, and adult learning theory. Her passion for teaching persuasive messaging inspired the founding of Front Sight Press, a platform through which Tiffany helped firearms trainers improve their instructional materials, PowerPoint slide decks, and websites.

In addition to being mentored by Tom and Lynn Givens and other Rangemaster instructors, Tiffany has also trained under Jim Higginbotham, John Farnam, Craig Douglas, Massad Ayoob, and many other respected veterans of the self-defense community. She is member of the NRA and the Second Amendment Foundation, and she has earned instructor credentials from the State of Tennessee, the State of Mississippi, the National Rifle Association, the United States Concealed Carry Association, Massad Ayoob Group, and Rangemaster (Master Instructor Certification).

Shout-Out to Apache Solutions!

Special thanks to Tim Kelly and the gang at Apache Solutions for hosting this webinar series! Don't forget to check out Apache's awesome line-up of training courses, follow Tim and the crew on social media, and pick up your very own Apache swag!