Laura Sheridan, founder & president of Viva La Brand, is a serial marketer. She consults, writes about, and presents on all things related to branding and marketing. She’s had the tremendous fortune to work for some of the best in the advertising and marketing business including Foote, Cone & Belding in Chicago; Hill, Holliday in Boston; and Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic brand & marketing expertise to catapult their visibility, growth, and profitability.