In today’s market, talent is the most valuable asset—and the competition for it is fierce. Attracting and retaining skilled, engaged professionals has become a top priority for employers across every sector—and the commercial real estate community is no exception. The strength of our economy, our communities, and our industry depends on keeping top talent here and creating pathways for their long-term success. Join CARW for a timely and solutions-focused program exploring how recruitment and retention strategies drive economic growth and shape the future of both Wisconsin’s workforce and its commercial real estate market. Keynote speaker Ian Abston is the founder of Forward 48, Hoan Group, and NEWaukee, and is one of Wisconsin’s leading voices on generational engagement. He's also spearheaded the Light the Hoan initiative that raised $4M to transform Milwaukee's skyline. He will share insights on what the next generation of talent is looking for, thinking like an entrepreneur —and how companies, communities, and industries can adapt to keep them here. You’ll also hear from CARW leaders who have participated in the CARW NextGen program, our initiative dedicated to launching and retaining the next generation of commercial real estate professionals. Their stories will highlight how mentorship, networking, and early career success create long-term stability and growth—benefiting both the industry and the broader community. Whether you’re an employer, broker, developer, or community leader, this program will give you the tools and perspective to make talent strategy a central part of your competitive advantage and Wisconsin’s long-term economic vitality.
