Building Minimum Viable Communities

No matter how long you’ve been in business, you have heard of Minimum Viable Product. The commonly accepted idea is that a product with only its main premise (a function or feature) would find its consumer on the market or flop, proving that advancing it further is not a smart business decision.

In recent years, strong communities have guaranteed the success of many startups and projects before they even had a product ready. No wonder, Web3 projects build on ownership and extensively use platforms like Discord. Community provides support and feedback and participates in shaping the product, making the involvement only more essential.

Let’s strategize how to build one. Learn to define the focus of your community, identify archetypes and roles of its members, sustainably attract the right people, provide them with valuable content and just the right amount of engagement and involvement with the product and brand that they become invested, feel valued and stay intrigued about what’s to come.

Objectives

• Learn about the concept behind MVC
• Understand why MVCs are booming now
• Study the basic steps of building an MVC
• Check out examples of products launched through MVC

Who is this for?

• business owners and leaders
• entrepreneurs
• marketers
• community builders

NeuralJam is a community for anyone who wants to learn across industries and cultures, from and with fellow curious purpose-driven people. The platform is a safe space and is completely ad-free. On NeuralJam, meet like-minded people, create topic-specific groups, attend workshops and programs, share opinions, organize video calls, and so much more.

To learn more about NeuralJam, click here.