The Colorado Media Project and the Colorado Media Alliance cordially invite you to join us for a hands-on workshop with international media researcher and strategist Seth Geiger.

Journalists and media professionals are encouraged to attend, as Dr. Geiger will present research, tools, and exercises to help digital outlets gain a deeper understanding of what current and prospective users are thinking and doing, when and why they are doing it, and how to best anticipate and address their needs and expectations. Some topics we'll cover:

• Digital Landscape – an overview of best practices for reinventing the newsroom – what works, what doesn’t, and why. Understand the competitive landscape. (Based on learning from SmithGeiger’s 5,000+ independent research studies for various clients worldwide.)
• Content Discovery – in a crowded media universe, create a plan that helps your audience not only discover great content but act as advocates of it with their friends and family.
• Digital and Cross-Platform Choreography - research-based tips and tools for increasing engagement across a wide range of platforms.
• Scaling for Success - whether you're well-funded or operating on a shoestring, learn best practices for creating a sustainable content distribution/user engagement plan.
  
  

Following the workshop, Dr. Geiger will host a community conversation on Aug. 13 from 4 to 6 p.m. at Denver University's Ritchie School. To register for that event, click here.

Dr. Seth Geiger is President and Co-Founder of SmithGeiger, an international research and strategy firm that has worked with more than 100 stations and the majority of U.S. networks to help build audiences, brand awareness, and consumer bases.

Dr. Geiger directs the development of strategic research partnerships and oversees research innovation and product engineering. He has consulted with clients across the broadcast, cable, satellite, digital platform, syndicated television, telecom and web industries, including: ABC, AT&T Broadband, CNN, DIRECTV, Discovery, Google, IBM, Intel, Microsoft, NBC, Raycom, Scripps Networks, TiVo, Visa and Warner Bros., among others.

Prior to forming SmithGeiger, Dr. Geiger served as Vice President of Professional and E-Commerce Services for BizRate.com, the leading supplier of e-commerce research and intelligence, and the largest B2C shopping marketplace on the web. Dr. Geiger set strategy, built research partnerships and oversaw the development of real-time, integrated web-based research reporting tools. He also has worked for Frank N. Magid Associates, where he established the company's strategic research direction and designed research initiatives in new media and television convergence, and as an assistant professor in the Department of Communications for the University of California, Santa Barbara. His academic research is recognized internationally in the fields of media processing, research design and mass media effects.

Dr. Geiger holds a Ph.D. and Master's degree in Communication Research from Stanford University and a Bachelor's degree in Anthropology from Cornell University.

Special thanks to Rocky Mountain PBS for hosting this workshop.