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Building a Digital Channel Strategy that Will Generate Business

Actions Panel

May 06

Building a Digital Channel Strategy that Will Generate Business

By Philly Tech Week 2019 Presented by Comcast

When and where

Date and time

Mon, May 6, 2019, 11:30 AM – 1:00 PM EDT

Location

The Bellevue Philadelphia | Philadelphia Chamber of Commerce 200 S Broad St #700 Philadelphia, PA 19102

Map and directions

How to get there

Description

Join us during Philly Tech Week for a workshop that will help you identify the right digital marketing channels to drive loyalty and revenue for your business.

We will discuss how to manage and enhance SEO, build the right content and leverage it across channels, and create actionable insights that impact your sales and marketing strategy.

In this workshop, you will learn:

  • The value of each digital marketing channel

  • Elements of an effective channel strategy

  • How to personalize your channel strategy to target your audience

  • The skills and technologies you need to execute a successful channel strategy

About your workshop leaders:

Christine Williams is the Head of Marketing at DirectLync based in Newtown, PA. DirectLync is a SaaS-based company that launched a digital marketing and sales platform in early 2019. The launch included a complete digital channel strategy and new brand identity.

Sierra Carter Gordon is the Marketing Manager at Smak Parlour. Smak Parlour is a retail store based in Old City, Philadelphia. In 2018, they leveraged new digital marketing channels which increased site traffic by 600%.

Tags

  • United States Events
  • Pennsylvania Events
  • Things to do in Philadelphia, PA
  • Philadelphia Classes
  • Philadelphia Business Classes
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Building a Digital Channel Strategy that Will Generate Business


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Philly Tech Week 2019 Presented by Comcast

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