“Branding” can often feel like a vague term or buzzword—sometimes reduced to just having a logo and maybe a color palette. But in truth, your brand is the foundation of how you communicate, connect, and market your business.
In this interactive talk, branding and graphic designer Allison Burns will guide you through the foundational strategy work that helps your brand grow with clarity and purpose.
We’ll start by breaking down what branding actually is (beyond just visuals!) and explore defining your “why,” understanding your audience, and uncovering what makes your business unique and memorable. Whether you have a DIY logo, an established visual identity, or are somewhere in between, you’ll walk away with a clearer lens for how to talk about and present your business in a way that feels aligned, strategic, and ready to grow.
Every month we host a community of small business owners who want to come together to learn, grow, and support one another. Whether you've been coming for years or this is your first time, we're so happy to have you join this welcoming and supportive group!
