In this hands-on workshop, you will learn how to build your own AI-powered automation from the ground up. Starting with the core building blocks of automation, we will guide you through each step of creating, testing, and integrating your everyday workflows.
You will leave with not just knowledge, but a real, working tool you can apply immediately to save time and elevate your marketing impact—using a Google Sheet and ChatGPT to automate your LinkedIn posts.
Pre-requisites:
- A laptop is needed for the hands-on workshop (no tablets, please)
- A Google account
- A LinkedIn account
- An n8n account (you can sign up for the free two-week trial without a credit card)
- A ChatGPT test API key will be provided
Lunch is provided as part of the workshop fee.
Note: After the session, all registrants are invited to stay for the 5th Marketing AI Pulse event at the same venue from 1:30 to 6:30 PM, free of charge. Nearly 200 attendees are expected, with speakers from Accenture, Publicis Sapient, Mailchimp, Jasper, Southwest Airlines, and more. Full agenda available here.
Session details:
Welcome, The Vision & Your "One Task"We will kick off the workshop with a high-impact overview of AI's role in modern marketing automation.
The Core Concepts: Your Automation ToolkitThis portion demystifies the essential building blocks: Triggers, Actions, Logic, LLMs, and the critical role of "Human in the Loop" for maintaining control. We will also give the group an overview of the pros and cons of the major players in the no-code automation world: Make.com, Zapier, and n8n.
Guided Lab: From Content Calendar to Automated PostIn this immersive portion of the workshop, we will guide you step-by-step through the entire creation process. We will start by structuring content ideas in a Google Sheet, then build the workflow that automatically triggers, uses an LLM (ChatGPT) to generate draft posts, incorporates a crucial human approval step, handles potential errors, and ultimately connects and posts to LinkedIn. By the end of this session, you will have your own functioning social media agent—transforming abstract concepts into a powerful, practical skill and a tangible asset that can be used immediately.
Recap, Scaling Your Agent & Open Q&AThis wrap-up recaps the powerful agent you've just built and gives you clear, actionable ideas on how to scale it (e.g., adding more social networks, using different data sources). We will end with an open Q&A.
