Build Your Brand Foundation in 2 Hours (What Agencies Charge $3K+ For)

Build Your Brand Foundation in 2 Hours (What Agencies Charge $3K+ For)

Join Watson co-founder Heather Fittz for a hands-on workshop where you'll walk away with the strategic clarity agencies require before they'll even touch your logo project

• 25 years of branding experience distilled into actionable exercises
• Stop guessing. Start with a foundation that actually works.
• Perfect for: Business owners who know branding matters but can't afford $5-10K for professional help (yet)
• You'll leave with the tools to complete your mission statement, build your target audience persona, and define your brand values, visual identity direction, and a brand action plan

Limited to 18 participants for personalized attention

The Challenge

You know your business needs strong branding. But when logo design alone costs $5,500-$15,000, and full brand strategy runs $10,000-$25,000+, professional help often feels out of reach.

So you're stuck: DIY-ing it with Canva and hoping for the best, or putting it off entirely while your business looks "homemade" next to the competition.

There's a better way.

What You'll Walk Away With

This isn't a lecture where you take notes and forget everything by next week. It's a working session where you'll learn to create the strategic foundation every strong brand is built on:

✅ Your completed brand foundation documents:

• Mission statement that actually guides decisions (not corporate fluff)
• Vision board with clear visual direction
• Defined core values and brand voice
• Detailed target audience persona

✅ Professional frameworks and templates:

• 10 Branding Rules checklist (your brand consistency guide)
• Pre-branding legal & business checklist
• DIY vs. Hire decision framework
• Action plan template for your next 30 days

✅ Practical knowledge you'll use immediately:

• Which AI tools actually help (and which waste your time)
• Free and affordable branding tools worth using
• How to avoid the most common (and expensive) branding mistakes
• When you're ready to DIY vs. when to bring in professionals

✅ Confidence: You'll know exactly what your brand stands for, who it serves, and how to present it consistently—whether you do it yourself or hire help later.

How the Workshop Works

This is a hands-on, 2-hour intensive designed to give you maximum value in minimum time. Here's what we'll cover:

Introduction & Brand Fundamentals (15 min) We'll clear up what branding actually is (and isn't), why it matters for small businesses, and the misconceptions that keep most entrepreneurs stuck.

Pre-Branding Checklist (15 min) Before you spend a dollar on design, get these legal and business foundations in place. We'll cover EIN requirements, business registration, and market research basics you can't skip.

Brand Foundation Workshop (45 min) ⚡ The core of our time together. You'll work through guided exercises to:

• Craft your mission statement
• Create your vision board
• Identify your core values
• Define your target audience persona

This is active work—bring your laptop or notebook. You'll leave with clearly documented tools, not just ideas.

Essential Brand Elements (20 min) Now that you know WHO you are, we'll cover HOW to express it: your 10 branding rules checklist, visual identity basics, brand voice development, and consistency tips across all touchpoints.

Modern Branding Tools (15 min) The practical stuff: which AI tools are actually useful (and their limitations), free/affordable tools that deliver professional results, and the critical decision framework: when to DIY vs. when to hire professionals.

Real-World Application (10 min) We'll wrap with common pitfalls to avoid (save yourself thousands in mistakes) and your personalized action plan template for the next 30 days.

Who This Workshop Is For

✔️ Business owners who know branding matters but can't afford $5-10K for agency help
✔️ Entrepreneurs tired of looking "homemade" compared to competitors
✔️ Founders who've been putting off branding because it feels overwhelming
✔️ Anyone ready to stop guessing and start building a brand with professional-level strategy

You don't need design skills. This is about strategy and clarity—the foundation that comes before design.

Your Instructor

Heather Fittz is co-founder and Chief Creative Officer at Watson, where she's been designing brands for 25 years. She's shaped brand identities across industries and is passionate about making professional branding accessible to businesses at every stage—not just those with six-figure budgets.

In this workshop, you're getting the same strategic frameworks Heather uses with agency clients, adapted for business owners who need to move fast and make smart decisions with limited resources.

Workshop Details

Duration: 120 minutes
Format: In-person, hands-on working session
Capacity: Limited to 18 participants for personalized attention
Location: Watson Headquarters - inside the downtown McKinney Common Desk
Date & Time: Thursday, November 6th, 3:30 - 5:30pm

What to Bring:

• Laptop or notebook
• Your business ideas (even if they're still rough)
• Questions about your brand

Included:

• Digital workbook with all exercises and templates
• 10 Branding Rules checklist (downloadable)
• Resource guide: recommended tools and next steps

Investment

Early Bird: $149 (First 6 tickets only)
General Admission: $165
VIP: $297 (includes 30-minute 1:1 follow-up session with Heather)

Compare this to: $3,000-$5,000 for agency brand discovery, or years of trial and error doing it yourself.

Questions?

"Do I need to have my business fully launched?"
No! This workshop is perfect whether you're pre-launch or ready to rebrand an existing business.

"What if I already have a logo?"
Great! You'll learn whether your current branding is working—and how to strengthen or fix it.

"Is this recorded/can I attend virtually?"
This workshop is in-person only to maximize interaction and personalized guidance. Future virtual options may be available.

"What if I can't make this date?"
We run this workshop quarterly. Bookmark our events page or follow us on social (@watsoncrafted) to be notified of future dates.

Ready to stop guessing and start building a brand that works?

Grab your seat today!