Introducing MasterClass, a new online-learning offering from Social Enterprise Alliance.

Our first MasterClass features expertise from Briteweb, a social impact agency providing strategy, branding and digital services to nonprofits and purpose-driven companies.

Are you seeing optimal engagement in your target audience groups? Do you explicitly understand their needs and what inspires them to act? In this MasterClass, Samantha Langdorf of Briteweb will share her proven method for developing a strategic communications framework. Using real-world examples, she'll show you how optimal engagement comes to life at the intersection of your audience profiles, value proposition and brand personality.

Participants will walk away with:

• A toolkit of tactics, facilitation skills and digital tools that can be implemented to better understand the unique needs of your target audience groups
• A tactical plan to assess, and possibly update your value proposition
• A roadmap to develop a unique brand personality that will engage and inspire your target audience

What is MasterClass? In these interactive workshops, attendees will deepen their understanding of essential sales know-how with topics like branding, digital marketing, website design and merchandising. Through partnerships with leading agencies and consultancies, Social Enterprise Alliance brings you actionable, cutting-edge instruction to help you increase your sales and further your impact.