The world of social media is constantly evolving. We're dealing with uncertaintly around the future of TikTok, a changing Instagram algorithm (should we be posting carousels or Reels?), and the emergence of networks like Bluesky and Threads. Just keeping up with it all feels like a full-time job.
This one-day, hands-on workshop will help you make sense of it all. You'll build a strategy you can use for your brand moving forward. I'll show you how to use AI to build and execute your strategy. And we will have some fun!
This workshop will take place at Drake University. We will meet in room 124C of Meredith Hall.
Here's what you will learn:
- Current trends and changes in social media
- The nine-step process to building a social media strategy
- How to create content that wins on networks that award original, creative content
- What is short-form video and how should you use it
- Audits, ads, analytics and algorithms
This workshop is presented by the Drake University School of Journalism Mass Communication. Learn more about our 100% online Master of Arts in Communication program.
The workshop is led by Chris Snider, who has taught social media strategy at Drake University for more than a decade and built brands on social for even longer.
