Build a Brand That Stands Out: Branding Workshop for Artists & Nonprofits

Build a Brand That Stands Out: Branding Workshop for Artists & Nonprofits

Join Font Squared and collaboARTive for a hands-on branding workshop designed specifically for artists and arts organizations ready to elevate their visual identity and market presence.

What You'll Learn:

In this 2-hour intensive workshop, you'll discover how to create a cohesive, authentic brand that resonates with your audience and supports your goals.

Session 1: Branding Basics with Jean Blackwell Font Creative Director Jean Blackwell Font will guide you through the fundamentals of effective branding for the arts sector, including:

• Defining your unique value proposition
• Understanding your target audience
• Creating consistent visual and verbal identity
• Aligning your brand with your mission and values
• Practical tools for maintaining brand consistency across platforms

Session 2: Logo Development with Maria Patino collaboARTive artist and illustrator Maria Patino will demystify the logo design process:

• Elements of effective logo design
• Color psychology and typography basics
• Adapting your logo for different platforms
• Working with designers: how to communicate your vision
• DIY tips for artists on a budget

Special Offer: The first 3 people to register will receive a complimentary custom logo design by Maria Patino (valued at $500) – a complete brand identity starter package at no additional cost.

Who Should Attend:

• Solo artists building or refreshing their brand
• Nonprofit arts organizations seeking brand clarity
• Creative entrepreneurs launching new projects
• Arts administrators managing organizational identity

What's Included:

• 2 hours of expert instruction
• Branding worksheet and resource guide
• Q&A with both instructors
• Networking with fellow artists and arts professionals
• Post-workshop email support

About Your Instructors:

Jean Blackwell Font is Co-founder and Creative Director of Font Squared, a marketing agency dedicated to artists and nonprofit arts organizations. A Squarespace Expert and MailChimp Certified Partner, Jean has helped cultural organizations generate over $1.55M in economic impact. She's also Co-founder of collaboARTive and serves as a Miami Foundation Community Advisor.

Maria Patino is a Miami-based artist and illustrator affiliated with collaboARTive, known for her distinctive visual storytelling and brand identity work with artists and cultural organizations.

Event Details:

• Date: Thursday, November 6th, 2025
• Time: 6:00 PM – 8:00 PM EST
• Investment: $25 per person
• Format: Hybrid; In-Person and Online

Space is limited. Register now to secure your spot and your chance at a complimentary logo design.

Questions? Contact team@fontsquared.com