BSC Class: Transformative Storytelling - Using Narrative to Communicate, Inspire, and Activate Your Community

Join Be Social Change on Monday, August 24th from 7PM to 9PM for Transformative Storytelling - Using Narrative to Communicate, Inspire, and Activate Your Community with Lee-Sean Huang, Cofounder and Creative Director of Foossa.

Storytelling is more than a marketing tool. It’s a management tool.

In this class, we uncover the narrative structures and strategies used by social change practitioners and entrepreneurs for building community and inspiring action. This is a workshop for makers and social entrepreneurs who want to strengthen their skills in storytelling to transform themselves, their teams, and their broader communities. Storytelling is a powerful tool for building a shared identity, for facilitating mutual understanding, and for facilitating collective action.

We will draw upon successful storytelling methodologies and strategies from the fields of social activism, marketing, and the arts. We will examine and decode examples of successful (and not so successful) storytelling. This class will get “hands on” with activities and exercises that will encourage participants to practice their new storytelling skills.

WHAT YOU’LL LEARN

• Why storytelling is important for social change

• What are the essential elements and structures of a good story

• How to find and craft compelling stories

• How to adapt and refine your storytelling

• What are some of the possible applications of storytelling

• How to integrate one’s personal and professional stories

• How to use stories to stand out in a crowd

• How to imbue stories with values and emotion
  

WHO THIS CLASS IS FOR

• Professionals, entrepreneurs, creatives, and communications strategists/marketers ready to focus on company and brand storytelling

• Professionals who have an idea for a project, organization or business that will drive change

• Professionals who already use storytelling in their work looking to find ways to systematize and refine their approach

• Professionals curious about how storytelling can enrich their work.
  

INSTRUCTOR BIO

Lee-Sean Huang (@LeeSean) is the cofounder and creative director of Foossa. As a community-centered designer and social innovation strategist, he has devoted his career to fostering creative civic participation and building movements for the common good.

He was previously the founding member of the design practice at Purpose, creative director of Meu Rio and a co-founder of Hepnova Multimedia. He has worked on five continents and has collaborated with organizations including the United Nations, Human Rights Watch, the SEIU, the Dalai Lama Center, the Brazil Foundation, the Packard Foundation, the Grammy Foundation, the Kigali Genocide Memorial, the Guggenheim Museum, and the Tenement Museum.

Lee-Sean is a faculty member at the School of Visual Arts MFA Design for Social Innovation and has previously lectured and taught at the New School, New York University, Cornell Tech, the College of Staten Island, the University of California Los Angeles, and the University of Hawai’i. You can learn about his current work here and more about his background here.

SPACE PARTNER

The Centre for Social Innovation (@csiSL) is a home for nonprofits and social entrepreneurs in New York City. They’re building a movement of passionate people committed to a better world. Learn more at http://nyc.socialinnovation.org/

Refund Policy: Refunds can be issued in full up to 48 hours prior to the start of the class by contacting Be Social Change.