Brunch & Learn | From Objection to Connection: A Fresh Take on Sales Convos

What if the next time you faced a sales objection, it became the start of a stronger connection instead of a dead end? In this interactive Brunch & Learn, you’ll learn how to gracefully handle any objection using the AMAR™ method – a simple, authentic framework that helps you build trust, uncover real needs, and move conversations forward. Through discussion, reflection, and real-world practice, you’ll discover how objections can become opportunities to deepen relationships and close more business.

Learning Objectives

By the end of this session, participants will be able to:

1. Recognize what an objection really represents – and why emotion is valuable information.
2. Apply the AMAR™ process (Acknowledge, Mirror, Ask, Respond) to navigate objections with confidence and empathy.
3. Use questions at surface, situation, and emotional levels to uncover what truly matters to a prospect or client.
4. Build connection before offering solutions, transforming objections into opportunities for trust and alignment.
5. Strengthen communication and listening skills that improve not just sales results but everyday professional relationships.

Who Should Attend

This session is ideal for small business owners, entrepreneurs, service professionals, and anyone who finds themselves “selling” ideas, services, or solutions – even if sales isn’t their title. Whether you lead a team, manage client relationships, or want to grow your business, you’ll walk away with practical tools to handle tough conversations with confidence and authenticity.