The seminar, organized by Mintegral, aims to share some top tips around hyper-casual game publishing, monetization and efficient user acquisition in the Chinese market.

Here’s what you can expect from this seminar:

• Get valuable publishing, monetization and user acquisition insights from hyper-casual industry experts, designed to help you increase your revenue

• Share your thoughts and predictions about current and future mobile gaming trends with like-minded guests

• Meet with developers, publishers, distributors and service providers from the gaming industry to find new clients or partners

Our seminar is taking place at Game Connection in Paris on October 29th and it includes a series of speeches and panels from industry experts, as well as a networking party afterwards which will give you a chance to mingle with other guests and potentially develop some new business opportunities. The speech topics include:

• “Looking east: Analyzing the behavior of Chinese players” by Ivan from Game Analytics, leading game industry data analysis agency

• “Improving user acquisition using creative video ads and playable ads“ by Stella Zhu from Mindworks, Mintegral’s creative studio

• “Monetization of Hyper-Casual Games” by Falko Boecker from Joypac, a heavyweight mobile game publisher bringing games overseas to the APAC market

After our speeches, we’ll host an exclusive panel where guests from Ketchapp, MadBox, GameAnalytics, and Mindworks will be present to dive deeper into various industry topics. Whether you are interested in publishing, user acquisition or monetization, you can expect to get valuable insights from our industry experts, so make sure you attend this panel!

About Game Connetion:

Game Connection is one of Europe’s largest gaming industry events, where thousands of developers, publishers, distributors and service providers gather to exchange ideas and do business together.

About Mintegral:

Mintegral is a leading global mobile advertising platform. Driven by AI technology, Mintegral develops full-stack programmatic products and provides user acquisition, monetization and creative solutions for mobile app publishers worldwide. Mintegral is dedicated to bridging the gap between East and West, leveraging innovative video and interactive ads to help app publishers build a successful business on a truly global scale.