$35

Branding and Marketing: Beyond Basics

Event Information

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Location

HatchLab PDX

2420 Northeast Sandy Boulevard

Portland, OR 97232

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Refund Policy

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Event description

Description

Does your brand extend past the logo? Does your marketing strategy feel like guesswork? Is the difference between branding and marketing still a little hazy?

Come learn how to build an authentic, resilient business and network with other women entrepreneurs!

Here's How:

  • Gain a clear understanding of how branding and marketing work together
  • Understand what goes into developing a strong, successful brand
  • See how you can put your brand to work alleviating decision fatigue
  • Build a sustainable marketing strategy for your unique business
  • Learn how to make data-driven decisions through marketing metrics

Ticket Price: $35

Hatch Members: $30 ($5 off) with promo code: hatch5

Event Schedule:

5:30pm-6pm Networking + Light Snacks

6pm-8pm Presentations + Q&A

FAQ

1. Who can attend? This KnowHow event is dedicated to welcoming and supporting women-identifying and nonbinary entrepreneurs.

2. Can I skip the networking and show up at 6pm? Absolutely, we understand that everyone has different schedules. Please note that the presentations will start promptly at 6pm.

3. How is parking? There's ample street parking around the venue.

Speakers

Julie Eickhof has a solid background in copywriting and editing and a sharp eye for design, and loves when all the little parts of a brand come together in a big way. As the founder of Eickhof Creative Shop, she enjoys a good challenge, from leveling the playing field for scrappy small-business owners to creating positive change within larger, established organizations. Her extensive education includes etymology homework at age five, a BA in Linguistics from UC Davis, and professional copywriting and design studies at Miami Ad School.

Melissa Barker is a business coach, who specializes in helping women entrepreneurs scale. She brings a decade of experience in marketing and sales strategy. Melissa is a trailblazer in the field of marketing, as the author of the first (and international best-selling) college textbook on social media marketing, “Social Media Marketing: A Strategic Approach.” Melissa also mentors women entrepreneurs in conflict-affected regions through Five One Labs’ program. She holds an MBA from the Atkinson Graduate School of Management and a BA in public relations from Gonzaga University.

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Date and Time

Location

HatchLab PDX

2420 Northeast Sandy Boulevard

Portland, OR 97232

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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