Boston CXPA: The Magic Way—Using Surprise, Empathy & Magic to Transform CX

Step into an engaging, hands-on session with magician and marketing strategist Michael J. Granoff. Drawing on a lifetime of performing magic and over 18 years in corporate marketing, Michael reveals how magicians master attention, surprise and his “Magic Way” framework. You’ll see live demonstrations, hear captivating stories and tackle practical exercises that show you how to spark wonder and uncover hidden customer insights. Learn to transform everyday touchpoints into extraordinary moments by balancing cutting-edge technology with genuine empathy. Leave inspired and armed with a magician’s mindset for designing customer experiences that not only deliver value but become unforgettable.

Join us for:
Great discussion
A complimentary drink (beer or wine)
Appetizers to fuel the discussion