BMUG March Event - It's All About Reporting

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Lionbridge

1100 Winter Street

Waltham, MA 02451

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Please join us on Thursday, March 15th as our distinguished speakers will talk all about reporting!!!! Reporting in Marketo, Reporting in CRM and Reporting out of Marketo will be explored.

How to Develop an Attribution Management System in Marketo:

Tracking the success of your marketing efforts is challenging. Leads come from many different sources and request many different assets. How can you effectively track all of your touch points to gain insight into the effectiveness of your marketing programs? The “10 Steps to Killer Attribution Management" session will give you all the strategic and Marketo ingredients to build a first/last/multi touch system. This session will feature a case study highlighting BookingBug’s deployment of this approach in their Marketo instance.

Speakers:

  • Jeff Coveney, President, RevEngine Marketing
  • Shayna Wilczynski, US Marketing Manager, Marketing & Sales Ops, BookingBug

SiriusDecisions' Measurement Framework - A Real World Example:

What are the most important data points to facilitate agile, calculated, and strategic demand generation? How do you consolidate and represent such data points across all of your platforms? Using SiriusDecisions' Measurement Framework, learn how to build an analytics practice which supports visibility of all marketing activities, establishes causality between broad and granular data points, and fosters agility through near real-time measurement across the full analytics spectrum.

Speaker: Thomas Zimmerman, Senior Manager, Marketing Operations and Analytics, Localytics

A Reporting Journey – Marketo and More:

Long time Marketo user Zak Pines of Bedrock Data will facilitate a discussion around reporting:

  • Different approaches - report in Marketo? Report in CRM? Report using analytics software?
  • A history of Marketo reporting
  • What to do if you’ve hit the wall with Marketo reporting

Speaker: Zak Pines, VP of Marketing, Bedrock Data

Panel Q&A:

All four speakers will host a highly interactive Q&A session to get everyone’s questions and points of views aired out. This is your opportunity to get the true insights into what’s worked and what hasn’t’ around lots of reporting initiatives.

Date and Time

Location

Lionbridge

1100 Winter Street

Waltham, MA 02451

View Map

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