Blue Ocean Shift: How to Win in the Age of AI

Shoppers are increasingly using new, generative AI tools like ChatGPT to make purchase decisions, surfacing product options that would otherwise have been missed and transferring power to those offering superior value, not just brand awareness or marketing appeal. At the same time, AI is increasingly taking over analytical, rules-based and programable tasks, including benchmarking and incremental improvements. The upshot: the premium placed on creating over competing is only going up. Traditional competition-based strategies aren't enough to sustain high performance in the age of AI.

In this talk, Renee Mauborgne will share her latest research on blue oceans, leadership and why creating trumps competing in the face of AI. She’ll reveal what it takes for companies to succeed in this new environment by shifting their perspective, challenging boundaries to unlock creativity and inspiring people’s confidence to shift from competing to creating, from cutthroat markets to wide open ones, and from red oceans to clear blue ones and not fall into the trap many companies stumble into when it comes to AI.

If you're ready to seize new growth, inspire confidence and build a compelling future for your company, you need to hear Renee Mauborgne talk about making a Blue Ocean Shift.

Learn first-hand how to:

• MOVE beyond competition and seize new growth opportunities
• GROW through nondisruptive innovation
• BUILD people’s confidence to seize new opportunities & change
• SHAPE industry boundaries in your favor

Meet Renée Mauborgne

Renée Mauborgne is the INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD. She is also the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the co-author of the USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, May 2023) and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and The New York Times and #1 Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift.

In 2023 Mauborgne along with her colleague Chan Kim were honored as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. And in 2019 they were named the most influential management thinkers in the world by Thinkers50. She is the first woman ever to secure the top spot as the world’s most influential management thinker.

To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by nearly 3,000 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in Harvard Business Review over the last 100 years.

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