Billion-Dollar Storytelling: Engineering Franchise IP

Start your morning learning from a global bestseller. There are scripts, and then there are Franchises. Learn directly from Mickey Rapkin, the New York Times Bestselling author behind Pitch Perfect—the global juggernaut that spawned three blockbuster films, a TV series, and generated over $500 million at the worldwide box office.

This session goes beyond formatting; it teaches the commercial DNA required to write stories that studios compete to buy and actors fight to star in.

What You Will Learn:

• The Franchise Formula: Deconstructing the elements that turn a single story into a renewable intellectual property.
• Commercial Adaptation: How to translate books, articles, and true life rights into screenplays that sell.
• The First 10 Pages: The "Hook" techniques used to grab studio executives in the first minute of reading.

VIRTUAL ACCESS: Can't make it to Atlanta? This session will be streamed live via our Virtual Portal. Online attendees can watch in real-time and submit questions via chat.