As UX professionals, we often have a narrow image of our users— a person tapping through a digital interface in isolation. But in reality, our products and services exist within complex user ecosystems, and different people engage with them in ways we don’t always anticipate. This limited perspective not only affects the experiences we design but also how we advocate for UX within our organizations.
Join us for this hands-on workshop where we challenge the conventional understanding of “the user” and explore a broader, systems-thinking approach to UX.
What You’ll Learn:
How to break away from a narrow view of users and design for a complex ecosystem of interactions, touchpoints, and real-world contexts
How to recognize the role of context, ecosystems, and indirect interactions in UX
A real-world case study on expanding user perspectives to drive better design and business outcomes—plus a chance to work on yours
How expanding our understanding of “the user” can strengthen UX influence within organizations
Practical user-centered frameworks from service design and systems thinking
By the end of this session, you’ll walk away with a more holistic view of user experience and strategies to navigate the growing pressures to demonstrate UX’s influence and business value.
Who Should Attend?
This workshop is designed for UX professionals of all levels who want to evolve their approach to understanding users and drive stronger UX influence in their organizations. It’s ideal for:
UX Researchers & Designers – Looking to challenge assumptions and design for real-world complexity.
Service Designers – Wanting to bridge UX with broader business and operational contexts.
Product Designers & Strategists – Seeking frameworks to connect UX with stakeholder needs and business goals.
Anyone in UX struggling to prove value – Learn how expanding your user perspective can help drive business impact.
If you’ve ever felt like UX is being undervalued, misinterpreted, or confined to narrow definitions, this workshop will help you reframe your approach and strengthen your influence.
Our Instructor
Sena Aydin Bergfalk
