Beyond the Game: How to Build a Profitable and Purpose-Driven Athlete Brand
Learn how to create a successful athlete brand that makes money and makes a difference at Beyond the Game - it's all about being profitable
Date and time
Location
Online
About this event
- Event lasts 1 hour
Webinar Description:
Marie Ferdinand-Harris and Sam Green are teaming up for a free session that goes way beyond content and contracts. This is about helping athletes build confidence, community, and long-term value through storytelling, brand alignment, and purpose.
Together, they’ll break down what it really takes to build a profitable and purpose-driven athlete brand, one that opens doors, attracts real opportunities, and lasts long after the game ends.
What You’ll Learn:
- What’s working in NIL right now (and what’s outdated)
- How to help athletes build confidence and own their voice
- Content strategy that converts, not just performs
- Turning short-term brand deals into long-term relationships
- Preparing for life after sports while you're still playing
- Leading with story, substance, and purpose-driven messaging
Perfect For:
- College athletes
- Coaches & athletic departments
- University staff and leadership
- Brand reps & marketers
- Anyone serious about athlete development, brand strategy, or NIL success
Meet Your Hosts
Marie Ferdinand-HarrisMarie is a 3x WNBA All-Star and Gold Medalist who has become a nationally respected voice in athlete development, leadership, and confidence training. As the founder of the BeLikeCJ Foundation, Marie is on a mission to help athletes build identity, purpose, and real-world opportunities that extend beyond sport. From underserved communities to the national stage, she empowers athletes to lead with character and live with intention, turning adversity into impact.
Sam Green
Sam is the founder of AthleteCon, the brand-building convention for athletes and the first event to ever facilitate NIL brand deals in person. A former ESPN editor and NBA dancer with a master’s in media psychology, Sam has worked with over 2,000 athletes across 30+ universities, helping them turn content into cash and story into strategy. She’s led campaigns with Nike, Meta, Snapchat, and Marriott, and is one of the most trusted voices in the NIL space, giving athletes the blueprint to build brands that make money and leave a mark.