Agenda

Arrival and Registration: 10:00am

Panel Discussion: 10:15am-11:15am (incl. 15 minute Q&A)

Networking: 11:15am-12:30pm

How Can Brands Make Personalisation More Meaningful?

Personalisation in marketing has never been more powerful - or more expected. Brands are using AI, automation, and data to create tailored content at scale. But with everyone doing it, how do you make your brand stand out?

In the second instalment of our Tag Talks series, we will be tackling exactly that. In a conversation led by Gill Huber, Ingenuity+, and a panel of experts including Jennifer Dyne, Former General Manager Ice Cream UK & IE, Unilever.

We’ll be exploring how brands can move beyond mass personalisation to make it feel genuinely personal. We’ll talk about the how brands can blend the right mix of technology, creative strategy, content production, and the collaboration between data and storytelling for maximum impact.

Join us to discuss how brands are reshaping their strategies to deliver personalised experiences in an authentic, cost-effective way.

What We’ll Cover:

Making Personalisation Scalable: How modular content can help brands use AI for dynamic, tailored messaging without losing their identity

The Human Touch Still Matters: AI can make marketing more efficient, but real emotional connections come from human insight and creativity, the key is how brands blend data-driven precision with compelling storytelling

Shifting Budgets & Team Structure: As hyper-relevance becomes the norm, brands must rethink how they allocate resources, collaborate with agencies, and build teams to balance cost efficiency and creative impact.

We can’t wait to see you there!

Beyond the Algorithm: The Future of Hyper-Personalised Marketing