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Beyond Good Intentions: Social Responsibility as a Strategic Business Tool

By Melissa Taylor

Turn your social and good intentions in the community into a marketing asset for your business - without feeling icky about it!

Date and time

Location

Sugar Creek Brewing Company

215 Southside Drive Charlotte, NC 28217

Good to know

Highlights

  • 2 hours
  • In person
  • Free parking

About this event

Business • Sales & Marketing

Most small business owners are already making a positive impact—whether they realize it or not. But what if you could turn those efforts into a powerful strategy that drives growth, strengthens your brand, and creates lasting change?

This eye-opening talk will challenge traditional views on social responsibility and show you how to move beyond one-off gestures to a more intentional, strategic, and profitable approach. Learn how to integrate meaningful social impact into your business model in a way that not only benefits the world but also sets you apart in a crowded market.

What You’ll Gain:

A fresh perspective on social responsibility—beyond charity and sustainability.
Insights into how purpose-driven business practices can fuel growth and customer loyalty.
Strategies to confidently use social impact as a competitive edge.
A deep dive into the ACT(S) model for evaluating and implementing high-impact initiatives.

If you’re ready to transform social responsibility from a “nice-to-have” into a business game-changer, this talk is for you.

PLUS our Signature Networking time! Plan to stay for LUNCH afterwards with Melissa and others.


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Refreshments and Coffee Compliments of CoAdvantage – Ken Myers

Organized by

Melissa Taylor

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Hosting

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Free
Oct 8 · 10:00 AM EDT