Design thinking is all the rage right now and an important way to think about your own organization, large or small and in any industry.

Join us to hear Professor Sara Beckman's thoughts "beyond" design thinking in a way that transcends organizations, industries and locations. Few can match her academic and professional background in design thinking (see more about Sara below).

Food and your choice of beverages are included.

Mingle and get to know other design-interested professionals and alumni from different industries and companies here in San Diego.

Beyond Design Thinking:

Design thinking seems to have taken the world by storm as hundreds of companies puzzle over how to integrate it into their organizations. Some claim outstanding results, others less so. In this session, we will dig under the hype, identify the core elements of what design thinking represents, and examine the path design thinking might take to be meaningful and useful in the future.

You'll find this very interesting and important to your continuing professional education.

About Sara Beckman

has spent her years as a boundary spanner at UC Berkeley where she has held faculty appointments in both the Haas School of Business and the Department of Mechanical Engineering. She served as Chief Learning Officer for the newly formed Jacobs Institute of Design Innovation and facilitated the creation of a multi-disciplinary Certificate in Design Innovation. She teaches courses such as Collaborative Innovation which integrates Art Practice, Theater and Dance Performance Studies and Business perspectives on both collaboration and innovation.

Sara’s research focuses on the pedagogy of teaching design and on the role of diversity on design and innovation teams for which she developed a Teaming with Diversity curriculum that is being used in classes in engineering, biological sciences, humanities and business courses at UC Berkeley as well as at a local high school. She has published case studies on design for sustainability, design roadmapping, and leveraging design approaches in sales processes.

Sara directs the Product Management Program for the Berkeley Center for Executive Education, serving over 350 product managers from around the world each year and works with a wide variety of companies teaching and helping them implement design and innovation practices. In her time at UC Berkeley, she has received three Distinguished Teaching Awards at Haas, the campus-wide Distinguished Teaching Award, and in 2018 the Carol D. Soc Distinguished Graduate Student Mentoring Award for Senior Faculty.

Before joining UC Berkeley, Sara worked in the Operations Management Services group at Booz, Allen & Hamilton and ran the Change Management Team at Hewlett-Packard. Sara received BS, MS and PhD degrees in Industrial Engineering and Engineering Management and an MS in Statistics from Stanford University.

Beyond Design Thinking: A Presentation by Berkeley Haas Super-Star Sara Beckman

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