Beyond DEI: Alternative Approaches to Building Inclusive Workspaces

As regulatory scrutiny on DEI initiatives increases, organizations must rethink how they frame and implement inclusion efforts. This 90-minute virtual session offers alternative approaches that emphasize teamwork, respect, and professional development while maintaining the core principles of diversity and equity. Attendees will gain practical insights into rebranding DEI programs to foster an inclusive workplace culture without relying on potentially scrutinized terminology.

Key Learning Outcomes:
By the end of this workshop, participants will be able to:

• Identify alternative ways to frame DEI initiatives using universal workplace values.
• Integrate inclusion efforts into broader leadership and HR strategies.
• Promote a culture of belonging through teamwork, respect, and professional growth.
• Apply case study insights to rebrand DEI programs successfully.

This course is presented by Elation Communications. Learn more about our DEI Rebranding service by visiting https://elationcommunications.com/dei-rebranding-services.

Workshop Presenter:
Jerrica Thurman, MS, MBA, CAE is a dynamic leader in strategic communications, brand transformation, and crisis management, with over two decades of experience elevating nonprofits, mission-driven organizations, and educational institutions. As President & CEO of Elation Communications, she specializes in DEI rebranding—leveraging storytelling, strategic partnerships, and crisis intervention to help organizations navigate reputational risks and authentically align their public image with their equity commitments.

Jerrica is known for guiding organizations through high-stakes communication challenges, reshaping their narrative to reflect inclusive values and long-term impact. Her work as Chief Strategy & Communications Officer for a national organization—securing a $15 million federal grant and rescuing the company’s largest revenue stream—exemplifies her ability to lead through crisis with clarity, strategy, and results.

With a background in both business and communications, Jerrica holds an MBA from Frostburg State University, an MS in Communications Management, and a certificate in Strategic PR from Towson University. She brings academic depth to her executive leadership, having served as an adjunct professor and mentor, and remains active in professional networks including PRSA, ASAE, and AFP.

Jerrica's passion for representation and equity began early in her career through her groundbreaking participation in the Emma Bowen Foundation, opening doors for minority professionals in media. Today, she continues to shape the future of inclusive leadership through thought leadership, authorship, and public speaking.

At the heart of Jerrica’s work is a commitment to authentic communication—strategically aligning brand identity, mission, and messaging to build trust, resilience, and lasting impact.