Wednesday, June 11

Beneath the Why: Unlocking Subconscious Insights to Create Differentiation

Join us as we expose 7 myths about how consumers decide. These myths are leading to insights and messaging that are limiting brand growth.

By Story Legacy LLC

Date and time

Wednesday, June 11 · 9 - 10:30am PDT

Location

Online

Agenda

10:00 AM - 10:05 AM

1. Introductions

10:05 AM - 10:15 AM

2. Why we need the 7 new truths

10:15 AM - 10:45 AM

3. Debunking the 7 myths

10:45 AM - 11:05 AM

4. Finding and activating the emotional meaning

11:05 AM - 11:20 AM

Q & A

11:20 AM - 11:30 AM

Wrap-up

About this event

Event lasts 1 hour 30 minutes

Beneath the Why: Unlocking Subconscious Insights to Create Differentiation

If your brand has no product-based point of differentiation recognized by consumers, how do you win?

Linking your brand to what is emotionally meaningful to your target will not only differentiate your brand, but it will revitalize your business and create immense new value in the marketplace.

Join us as we expose 7 myths about how consumers decide. These myths still shape insights and messaging that keep brands stuck in the undifferentiated zone.

We’ll replace these myths with 7 new truths so you can surface richer insights and craft communications that give your brand a differentiated and ownable voice.

Seem too simple? Dove, Dos Equis, LEGO, and Old Spice added more than $20 billion in market value without changing a thing about their products.

If they did it, you can too. No matter how rational you think your category is.

We will also address the implications the 7 new truths have on customer experiences.

Frequently asked questions

Who should attend this webinar?

This webinar is crafted for: 1) Consumer and shopper insights professionals, 2) Brand marketers in consumer packaged goods companies.

Is there going to be a capabilities pitch by the presenters?

No, there will be no business pitch. Each presenter will introduce themselves with a brief bio and short description of their company. The focus of the webinar is on education.

What is the format of the webinar?

This webinar is designed to have attendees participate. The session has several exercises, some will include everyone, others will require a volunteer. But don't worry, the exercises are easy and fun.

Organized by

Story Legacy LLC

Story Legacy is a qualitative research company that harnesses the power of facilitated storytelling to unlock the emotional meaning hidden in people's life stories.

We code that meaning through our "5 Variables of Emotional Meaning' using our proprietary rules-based AI.

Those variables are linked to a brand's attributes to create emotional differentiation that is ownable and sustainable over time.