Beer & Cheese Fest

Beer & Cheese Fest

  • Ages 21+

Get ready to indulge in a delicious pairing of craft beers and artisanal cheeses at the Beer & Cheese Fest - a match made in foodie heaven!

By Brothers Molloy Events

Date and time

Location

Alliant Energy Center

1919 Alliant Energy Center Way Madison, WI 53713

Refund Policy

No refunds

About this event

  • Event lasts 4 hours
  • Ages 21+
  • Paid venue parking

Back for it's 16th year and better than ever! Hundreds of local craft beers and artisanal cheeses in one place for an all-you-can-sample celebration of Wisconsin’s finest. Get your favorites, try something new and find out what you’ve been missing out on from brewers and cheese makers across the state.

🎟 Ticket Options + Perks

🍻 VID Ticket – $110 (8/1/25–12/16/25), $120 after

Includes:

• Early entry at 1:00 PM (1 hour before GA!)

Unlimited sampling in a 5oz commemorative snifter glass

• Access to limited, rare, & exclusive beers

• Official festival T-shirt (you’ll get an email to select your size after purchase)

• Entry to the Private Lounge

• Access to the event until 6:00 PM

🍷 General Admission – $60 (8/1/25–12/16/25), $65 after

Includes:

• Entry from 2:00 PM – 6:00 PM

Unlimited sampling with a 5.5oz commemorative can taster glass

🎉 Group Discount

Planning a party or coming with a crew? Groups of 10+ get 10% off GA tickets!

Select the “10+ Ticket Party Pack” and add 10 or more tickets to your cart to save. Perfect for birthdays, bachelorettes, reunions, or big friend outings.

🎯 Games You Can (and Should) Trash Talk Over:

• Giant Jenga

• Cornhole

• Connect-4

• Nail Hammering Races

• Stein Hoist Competition

• Stein Relay Races

📌 Good to Know (FAQs + Tips)

• All attendees must be 21+ – no exceptions, no kids

No outside food or drink, unless it’s a sealed water bottle or a pretzel necklace (yes please)

• Bags are allowed! Max size is 8.5" x 11" and will be searched. Medical + nursing bags are allowed

• Plan to pack light to speed up entry

• ID & bag check starts ~20 minutes before doors open

There will be a line – but we move fast

Designated Driver tickets are $20 (must be 21+ to attend)

• If the fest sells out, DD tickets will still be available

Last pour is at 5:45 PM – no samples after that

• Beer list is subject to change (but trust us, it’s always good)

Alliant Energy Center will charge for parking

No refunds – this event happens rain, snow, or cheese curd blizzard

• By purchasing a ticket, you consent to being photographed/filmed. Images may be used for event promo. You'll also get our emails (you can unsubscribe anytime).

What to Bring:

• Sealed or empty refillable water bottle

• Pretzel necklace (duh)

🚫 What NOT to Bring:

• Firearms, knives, or anything sketchy

Organized by

$5.00 off appliedEarly bird discount
From $34.68
Jan 17 · 2:00 PM CST