Be remembered and memorable: Create your Tagline with me

Most women introduce themselves by listing everything they do. But after working with hundreds of leaders and execs for the past decade, I've found that the most powerful introductions come down to this one thing:

Your tagline.

For some context, I had my clients spend the entire first quarter of this year crafting theirs.

Why? Because your tagline isn’t just a summary. It’s your thesis. It's the foundation for a good TEDx talk, every piece of content you put out, and how the world sees you.

And no, it's not about listing every degree or title you’ve ever held. It’s about distilling your story into one single, unforgettable sentence.

An example of this:

One of my clients spent two decades working as an exec at Pfizer before recently starting her own consultancy.

Her tagline?

"I spent 20 years in big Pharma. Now I help women leaders in their 50s navigate disruption caused by menopause by embracing Eastern healing modalities."

It’s specific, it’s clear, and it goes at the end of every single post she publishes on social media.

With this clarity, it's easier for others to repeat what she does in rooms she isn't in.

The problem is, almost all my clients want to share the 50 different things she does well.But 50 things are not repeatable.1 thing is.

A scarcity mindset drives the need to say 50 things.

So I have all my clients start with a timeline exercise.

Here's how it works:

From age 14 to today, I have them map out their lifes in 3 years increments. Then we theme each increment:

This exercise quickly reveals her superpower. It reveals the through-line that ties them all together?

From there, we build their tagline:

- Who you are- What you do- Who you help- How you help them

It's not easy, but it's simple.

Because when you say something specific, it doesn’t mean you’re excluding the rest of your brilliance.

It just means you’re opening the door to talk about it...

...and opening the door to make a much bigger impact.

Need help writing your own tagline so you can be seen, heard, and remembered? Come to this workshop.