Be Different, Not Better How to Build a Standout Practice

Be Different, Not Better
How to Build a Standout Practice Without Sounding Like Everyone Else

You know you’re deeply skilled.

You’ve done the training, built the trust, and changed lives.

But when it comes to your brand?

If it sounds like every other therapist out there… it blends in.

This masterclass is about changing that so your work still speaks for itself, but your message finally does, too.

You’ll Learn:

• Why trying to sound “better” can actually keep you invisible
• How memorable brands create space for difference—and how you can, too
• 5 brand prompts to uncover what really sets your practice apart
• A new approach to marketing that doesn’t feel like selling yourself out

This Is For You If:

You’re a First Gen BIPOC therapist who’s…

• Building or growing your private practice
• Unsure if your brand or website actually reflect your values or voice
• Struggling to describe what makes your work unique—even when it is
• Tired of templates, buzzwords, and copying what you see online

You’ll Walk Away With:

• Clear language to describe what sets you apart—without overexplaining
• A shortlist of brand traits and differentiators you can use right away
• Prompts to help you “zig” when others zag—without feeling performative
• A fresh lens on how your identity and lived experience are strategic assets in your brand, not just personal details

The goal?

To help you own what makes your practice different—

and build a brand that feels as intentional and values-aligned as your work.

About Ciara Siegel:
Ciara Siegel is a Brand & Marketing Strategist and the founder of CJC, a brand consultancy that brings the strategy and frameworks billion-dollar brands rely on to entrepreneurs and small business owners, without the bloated timelines, buzzwords, or 100-page PDFs. With over 15 years of experience helping businesses grow—from global giants like Pampers, Godiva, and TikTok to scrappy startups and solopreneurs—Ciara helps clients uncover brand clarity they can actually use: messaging that clicks, strategy that works, and a brand that finally feels like them.

About First Gen BIPOC Therapists:

First-Generation BIPOC Therapists is a professional community dedicated to supporting, connecting, and empowering therapists who identify as both BIPOC (Black, Indigenous, and People of Color) and first-generation professionals. We provide resources, mentorship, and community to address the unique challenges faced by therapists navigating these intersecting identities while serving diverse communities.

Founded by Dr. Lisette Sanchez, Victoria Cortez, LMFT & Claudia Parada, AMFT