BD and Capture is Dead

The federal government contracting landscape is undergoing a seismic shift, and traditional business development and capture strategies are no longer sufficient to win in today's competitive environment. This provocative webinar challenges the conventional BD/capture playbook and makes a compelling case for why comprehensive Go-To-Market (GTM) strategies have become the cornerstone of success in federal contracting.

Join FORUM's CEO Alexa Tsui and Mike Nachshen, President and Owner of Fortis Strategic Communications as they explore how the most successful GovCon companies are moving beyond reactive capture processes to adopt proactive, integrated GTM approaches that align sales, marketing, partnerships, and thought leadership long before RFPs hit the street.

Whether you're a small business trying to break into federal contracting or an established player looking to sharpen your competitive edge, this session will provide actionable insights on how to position your company as a trusted partner, build relationships that matter, and create a GTM framework that wins contracts in an era where traditional BD and capture methodologies are failing to deliver results.