B2B Marketer Network

The B2B Marketer Network is an invite-only virtual roundtable for marketing leaders across the country. Held monthly via Zoom, it’s a space to connect with peers, hear from guest experts, and explore practical strategies that move B2B marketing forward.

Each session features a focused educational topic designed to spark discussion and offer real-world takeaways. It’s not a webinar—it’s a collaborative conversation built for marketers who want to learn, grow, and lead.

Upcoming session topics include:

• Demand generation & conversion
• ROI & attribution
• Omnichannel strategy
• AI, automation & governance
• SEO, paid media, and content trends

Join the conversation—and a community of B2B marketers who are raising the bar.

June 2025 Topic Overview:

B2B Marketer Network: Shortening B2B Sales Cycles Through Marketing Automation

Join our community of B2B marketing leaders to tackle one of the most persistent challenges in B2B: long, unpredictable sales cycles.

In this roundtable, we'll explore how leading manufacturing and technology companies are using automation to identify buying signals earlier, accelerate prospect education, and smooth the handoff between marketing and sales.

What we'll cover:

• Behavioral scoring models that predict buyer readiness
• Creating pre-sales enablement content that accelerates technical evaluations
• Building industry-specific nurture sequences that outperform generic content
• Establishing effective feedback loops between marketing and sales
• Practical ways to measure the impact of your efforts on cycle time

This isn't a webinar—it's a collaborative forum with marketing leaders facing similar challenges. Come prepared to share your experiences and learn from peers implementing these strategies.

Speaker: Ali Subbert

Ali is a strategic and analytical problem-solver with deep expertise in web development, UX/UI design, and information architecture. Her approach combines research and behavioral insights to create intuitive, user-centered solutions. With experience identifying target personas and mapping their journeys, she ensures seamless, optimized digital experiences. Ali’s leadership in digital strategy empowers her to connect users, content, and context, driving engagement and usability through scalable, data-driven solutions.

Speaker: Lori Koch

With over a decade of experience in technology, Lori has become an expert in delivering both digital and traditional marketing campaigns that create significant revenue for the organizations she works for. Starting her career in technology, Lori worked for CBE Technologies, learning the intricacies of the sled environment and increasing her company’s revenue with strategic marketing events and demand generation. From there she moved to NWN, where she led the marketing strategy for the New England and West Coast regions. During her tenure, the marketing pipeline and revenue of the regions she worked for were significantly increased. She also helped pilot their cloud communications business and created a digital strategy for the company.

At her current organization, Comport, Lori managed their demand generation and once again formed a digital marketing strategy. With her focus now on digital marketing, she has grown the digital marketing pipeline by over 66% YoY and increase marketing’s contribution to revenue by over 81%.

Speaker: Jon Lenz

Jon is a seasoned marketer and digital strategist who founded Br8kthru in 2017 after more than a decade leading integrated marketing initiatives at Fortune 500 companies. As CEO, he is accountable for business growth, partnering with his versatile senior leadership team to guide strategic direction and ensure client success. Known for his infectious enthusiasm, Jon actively supports initiatives across research, content strategy, and business operations, driving innovation and measurable outcomes. He holds a Master of Business Communication from the Opus College of Business in Minneapolis.

Host: Cory Docken

Cory Docken is a digital marketing and business development leader who helps clients navigate complex marketing challenges with strategic digital solutions. As Sales and Partnership Director at Br8kthru, he connects businesses with the right digital strategies to drive growth. With expertise in branding, creative strategy, and business development, he has worked with Fortune 500 companies across industries like healthcare, financial services, and manufacturing. Notable achievements include guiding digital initiatives such as the Wespath website. A recognized industry leader, Cory is the past president of AMA Minnesota and an active advocate for marketing innovation.

B2B Marketing Network Partners

This marketing roundtable is proudly presented by four industry-leading organizations committed to elevating your digital marketing strategy:

BR8KTHRU: As a strategic digital marketing partner, Br8kthru helps businesses identify and solve marketing challenges through data-driven analysis and custom solutions. https://www.br8kthru.com

Cludo: Cludo provides intelligent site search technology that transforms how users find information on your website, enhancing engagement and conversion rates. https://www.cludo.com

NISM (National Institute for Social Media): NISM equips marketing professionals with certified training and education in social media strategy, ensuring your team has the skills to maximize digital marketing efforts. https://www.nismonline.org

Causal: A programmatic solutions provider specializing in digital advertising strategies that align with client verticals, target audiences, and campaign objectives to facilitate customer progression through the purchase funnel. https://www.causaliq.com