B2B Marketer Network - December 2025

The B2B Marketer Network is an invite-only virtual roundtable for marketing leaders across the country. Held monthly via Zoom, it’s a space to connect with peers, hear from guest experts, and explore practical strategies that move B2B marketing forward.

Each session features a focused educational topic designed to spark discussion and offer real-world takeaways. It’s not a webinar—it’s a collaborative conversation built for marketers who want to learn, grow, and lead.

Upcoming session topics include:

• Demand generation & conversion
• ROI & attribution
• Omnichannel strategy
• AI, automation & governance
• SEO, paid media, and content trends

Join the conversation—and a community of B2B marketers who are raising the bar.

December 2025 Topic Overview:

Using Content to Reach Your B2B Audiences in Social and Search

Content is key for attracting and nurturing B2B leads. This presentation will show you how to create a content system to share your company’s story with your prospects and turn them into customers.

• The Blog is Back: B2B marketing relies on reaching the right person at the right time. Your blog can house a core content strategy to leverage across channels. Learn how to create thought leadership essays on LinkedIn, optimize your content to highlight your brand in AI-powered search, or create infographics for social ad campaigns.
  
• Octopus Content Strategy: Learn how to think about your content as a multi-tentacled octopus that is smart, flexible and adapts to its environment. Create a robust content strategy that works together across platforms to achieve a common goal for your brand.
  
• Value, Value, Value: If your content isn’t providing value for your customers it’s not working for your brand. Learn how to research pain points that can help you reach prospects and how to use FAQs to answer questions customers might have when they are further into the buying process.

Speaker: Julie Horns - Fractional CMO / Consultant

Julie Horns is a knowledgeable marketing leader with deep experience in paid social strategy and integrated marketing campaigns. As the owner of Horns Digital, she provides consulting services that expand the capabilities of internal marketing and communications teams. In her 16 years at U.S. Bank she built a robust social media advertising program from the ground up within a highly-regulated industry and worked with consumer and B2B business lines to reach their desired audiences. She also served as a UX Lead developing online banking experiences and worked on the Innovation team to explore new marketing technologies and run pilot programs.

Julie is an NISM-certified Social Media Strategist, holds an AI Strategy Certificate from Cornell University, and earned a Mini-MBA from the University of St. Thomas. She continues to draw upon her Anthropology degree from the University of Minnesota to understand human behavior and emerging cultural changes.

Host: Cory Docken - Senior Director, Business Development @ Br8kthru

Cory Docken is a digital marketing and business development leader who helps clients navigate complex marketing challenges with strategic digital solutions. As Sales and Partnership Director at Br8kthru, he connects businesses with the right digital strategies to drive growth. With expertise in branding, creative strategy, and business development, he has worked with Fortune 500 companies across industries like healthcare, financial services, and manufacturing. Notable achievements include guiding digital initiatives such as the Wespath website. A recognized industry leader, Cory is the past president of AMA Minnesota and an active advocate for marketing innovation.

B2B Marketing Network Partners

This marketing roundtable is proudly presented by four industry-leading organizations committed to elevating your digital marketing strategy:

BR8KTHRU: As a strategic digital marketing partner, Br8kthru helps businesses identify and solve marketing challenges through data-driven analysis and custom solutions. https://www.br8kthru.com

Cludo: Cludo provides intelligent site search technology that transforms how users find information on your website, enhancing engagement and conversion rates. https://www.cludo.com

NISM (National Institute for Social Media): NISM equips marketing professionals with certified training and education in social media strategy, ensuring your team has the skills to maximize digital marketing efforts. https://www.nismonline.org