Authoring Q&A: Marketing you’ll LOVE

Join Katel LeDû and Lisa Maria Marquis, authors of You Should Write a Book, as they answer your questions about pitching, drafting, editing, marketing, and publishing books.

This month's discussion features special guests Erika Hall, author of Just Enough Research and Conversational Design, and David Dylan Thomas, author of Design for Cognitive Bias. We'll be talking about how to market your book (or any big writing project) in a way that doesn't make you feel gross. From deciding where to promote your work (Twitter, Instagram, LinkedIn, oh my!), to feeling good about your message, we'll share our insights and answer your questions!

Send in your questions ahead of time, or bring them to the discussion. All are welcome.

About the special guests

Erika Hall has been a design consultant since the late twentieth century. She is the cofounder of Mule Design Studio and specializes in helping clients ask the hard questions and work better together to find the answers. Erika speaks and writes about topics that challenge the conventional wisdom of the field to encourage designers to think more deeply about the implications of their work. She is the author of Just Enough Research and Conversational Design. She can be found far too often on Twitter as @mulegirl and cohosts the podcast Voice of Design. Erika likes dogs and bicycles.

David Dylan Thomas has given presentations on the intersection of design, bias, and social justice at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, and the Wharton Web Conference. His work combines more than ten years of content strategy experience in entertainment, healthcare, publishing, finance, and retail with a deep understanding of bias cultivated by researching and producing over a hundred episodes of The Cognitive Bias Podcast. He is the author of Design for Cognitive Bias. Learn more about his talks and ideas at daviddylanthomas.com.

About the hosts

Katel LeDû is the CEO of A Book Apart, where she helps passionate tech community members become successful authors. She’s also the founder of Liminal Bloom, a coaching practice where she helps people bring creative purpose to life. Previously, she worked with National Geographic as their digital director of photography, and has been in publishing since the early aughts. In all practices, Katel supports folks to cultivate creativity, develop social awareness in themselves and in their work, and embody sensitivity and empathy as superpowers. She loves taking her time to run long distances, reading, knitting, and learning the secrets of life from her snaggle-toothed mutt, Hugo.

Lisa Maria Marquis is an independent consultant, speaker, author, and editor. As the managing editor of A Book Apart, she helps authors to produce instructive, inclusive, and empowering books about technology. As a content-driven information architect, she helps organizations to build findable, understandable, and usable digital experiences. Her first book, Everyday Information Architecture, helps web professionals from all disciplines to create well-structured websites.