Art of Hustle Seminar Series: Voice & Vision

Art of Hustle Seminar Series: Voice and Vision is a four-session workshop program led by Anthem Salgado that offers creative workers practical tools to communicate their vision with authenticity and confidence. Through interactive workshops, personalized coaching, and peer collaboration, participants will develop a clear, compelling voice that opens doors and creates deeper connections with the people who matter most to their practice.

WHAT YOU GAIN:

Brand & Positioning Principles: Explore key concepts and frameworks that you can adapt to address the specific challenges and opportunities within your artistic practice.

Communications: Develop stronger communication skills using practical tools and strategies to lead your art practice with greater clarity and impact.

Hands-On Workshops: Engage in interactive sessions covering essential topics including reflection on your career path, clarifying your artistic vision, and effectively advocating for your skills and expertise.

Personal Development: Deepen your self-understanding through guided reflection on your professional aspirations, core values, and artistic goals.

WHO SHOULD ATTEND:

You’re an ideal participant if you’re an artist, arts administrator, nonprofit worker, or organization leader who feels frustrated by the gap between what you do and how to talk about it.

You’re ready for this training series if you:

• Have valuable experience and expertise but struggle to articulate it in compelling ways
• Want to develop a more coherent professional presence
• Are committed to growth and willing to engage in reflective work alongside practical skill-building
• Want to move beyond generic arts messaging to find your authentic voice
• Want to advocate more effectively for your work, organization, or the arts field as a whole

This series works best for participants who are ready to do both inner work and skill development, and who see communication as a craft worth developing rather than just a necessary evil.

TOPICS COVERED:

Tools and conversations we will explore may include the following and are subject to updates as informed by the experience and needs of the cohort:

• Marketing & Communications
• Pitching Your Work
• Value Proposition
• Brand Statement
• Company Narrative
• Visioning Exercise
• Values Exploration
• Company Culture

PROGRAM INFO:

This series has 4 two-hour sessions.

• Session 1: September 27, 2025, 10 am – 12 pm PST, In-Person at Intersection for the Arts, located at 1446 Market St, San Francisco, CA 94102.
• Session 2: October 10, 2025, 10 am – 12 pm PST, via Zoom
• Session 3: October 24, 2025, 10 am – 12 pm PST, via Zoom
• Session 4: November 7, 2025, 10 am – 12 pm PST, via Zoom

ABOUT THE INSTRUCTOR:

Anthem Salgado brings a rich history in cultural work, arts administration, and small business to his work. He was born in the Philippines, raised in New York, and has lived in the San Francisco Bay Area for over three decades, drawing inspiration from the vibrancy of the local arts landscape. He started his career as a multidisciplinary artist before founding and running a five-star consultancy for nearly 15 years, developing hundreds of creative entrepreneurs and providing seminars for organizations like Brooklyn Museum, Intersection for the Arts, Center for Cultural Power, Center for Cultural Innovation, Theatre Communications Group, and more. Additionally, he holds a certificate in Evidence-Based Coaching, supporting the agency and effectiveness of leaders within their roles.

TUITION ASSISTANCE

• INTERSECTION SCHOLARSHIP

We can provide three participants with a scholarship with 100% tuition coverage. Apply for our scholarship here.

Apply by: August 17, 2025

Participants Notified: September 5, 2025

• CCI QUICK GRANT

This program is also eligible for Center for Cultural Innovation’s Quick Grant Program for potential funding. Deadlines: August 15, 2025. Learn more here.

• MEMBER DISCOUNT

Project directors of our Fiscally Sponsored Programs receive an exclusive 25% off discount on all AEP courses. If you are a project director, please email Sloane Larsen at sloane@theintersection.org for the discount code.

ACCESSIBILITY

All workshops have closed captioning enabled. A written transcript will be available to all registrants after the workshop. Additional accessibility accommodation can best be fulfilled when communicated within 48 hours of the workshop start time by emailing Sloane: sloane(at)theintersection.org.

Additional requests? Questions? Email Sloane: sloane(at)theintersection.org

REFUND POLICY

You may request a full refund (excluding Eventbrite fees) before the start of the program. Cancellations during the program will receive prorated refunds less Eventbrite processing fees.

MORE INFORMATION HERE