Are You the CEO and Chief Marketer for the Brand Called YOU?

Event Description

Now is the time to take charge. You have the luxury of choosing how you stand out and prosper in the world of work. Others will brand you based on how they know you if you don’t pick up the reins and do it yourself. During these tenuous times, it is critical to command the strategies that control how you shape your career and show up for clients, connections and colleagues.

You will leave our roundtable with the tools to define your brand and express your unique

difference. Ask yourself:

• What are you known for?
• How does this dovetail with what you want to be known for?
• What distinguishes you and your practice?
• What problem does it solve?
• What is your competitive advantage?
• How is it relevant and memorable to ideal clients?
• Does it carry you into the future?

Your brand is your ambassador, your representative, your employee, and your board of

directors. Let’s ensure that it is out there working hard for you day and night.

About the Speaker

Barbara Kaplan is founder & CEO of BSK Strategies, a business development consulting practice. Lawyers, law firms and professional services firms hire her to guide them in building their brands, targeting and winning new and higher-value work, establishing thought-leadership, and developing innovative strategies and approaches to distinguish themselves in a competitive and uncertain marketplace.

Barbara’s sweet spot is helping clients create their personal brand - one that reflects their past experiences and accomplishments, leverages their distinguishing attributes in the present and carries them seamlessly into the future. With over 20 years of experience helping clients define, pursue and win the business they want, Barbara is devoted to helping them make that skill second nature.